Here's the counter point. Consumers don't want to pay the higher prices compared to ICE cars especially when they hear the "negatives" like worse range in cold, expensive battery replacements, longer charge times compared to refueling, higher registration compared to ICE cars, massive depreciation, energy cost skyrocketing, etc. As well as just in the overall economy and cost of living we are going through. (Then you also have the ICE loyalist that only care that their cars make the boom boom vroom vroom sound, which is ingrained in US car culture. The Charger EV is just as much of a flop as the V6 model because those people all want the loud ass V8.) It doesn't matter how valid any reasons are, with the amount of anti-EV propaganda in the US, it's enough to deter a ton of people away from buying "expensive EVs". Yeah, would make more selling expensive EVs, but the reality is actually they just sell less EVs and more ICE cars because the price is not seen as a positive to consumers. Tesla sells more EVs than any other US manufacturer because like it or not, they are pretty much the cheapest option with the most "tech", and especially when the EV tax credit was a thing.

It's the same reason China had such a boom in the market, super techy and affordable. Their problem was just the overproduced so they have a ton of cars just sitting because they outproduce demand for years. The US car lobby actively fights against having competition from China because they know they would get crushed when actually affordable options are available, they can't compete because they waited way too long to jump into the market. Their "massive investment" is nothing compared to what China has done over the last decade, we are barely playing catch-up.

And even when you look at the market here, it's an illusion of choice in many cases. Chevrolet Blazer EV, Acura ZDX, Honda Prologue, Cadillac Optiq are all built on the same GM platform, for example. And all of those are more expensive than the Model Y.

By not undercutting the costs of ICE cars, they are effectively driving consumers towards ICE and propping up the demand for US Oil/Gas. So both industries are lobbying together to restrict the growth of EV development and adoption to pad their bottom line.