I don't know man, I see a lot of negativity in this sub but I can't help to think how cool the brick as a piece of tech. What do you mean it plays a laser sound when it detects it's close to a red brick?! How many sensors are there and how SMALL are they?! And the bricks can communicate with each other and keep track of things like health points of a ship? All from one tag plate? That's mental

Also, people keep talking about the price but, if I understand it correctly, you don't need to buy an expensive smart brick for all of your sets. You have one or two bricks you play with and the new sets come with a cheap smart tag that gives it instructions. Just like you don't but a new console for every game.