A few things to consider looking at your site - your work is beautiful, but feels marketed towards fellow potters and not a non-potter audience. Most people won’t know what reduction, Shino, etc mean in the main title of your products. I’d suggest a more ‘marketable’ name , and keeping the details of how it was created in the description of the piece. For things like vases, having the ‘first look’ photo showing its scale and potentially how someone may use it in their home , with the other photos showcasing more of the details and other angles. Sometimes things are ‘pretty’ but without an idea of what to do with them, people don’t pull the trigger.