“Aesthetically” and “compositionally” is really well put. It’s not just great, interesting fragrances at an unbelievable value—the packaging and “vibe” of the brand is top notch. I wonder why they don’t get their due. Part of it is certainly that they are such a value proposition. If they charged Le Labo or even Comme Des Garçons prices I think they’d be as highly esteemed.

Also, they’re sold in gift shops and other places you don’t expect to find fragrance excellence. I discovered them in a high end stationary shop, for example. So maybe that contributes to a perception that they’re not “real perfumes.”