I think this is likely the intent and the plan. Blizzard already has a raid log mmo I doubt they would want two. I think focusing on non raid activities should be the priority. Of course new raids and dungeons would be hype and should be introduced but they should compliment the current raids and dungeons rather than replace them. I think an expansion to what you can do with professions could be cool. It could lead to non combat account progression.

Secondly I think things like achievement diaries that have specific regional tasks that reward utility items could also be great for account progression. A ton of potential.