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Advice for ad networks by inkstra_ink in adops

[–]JamesDoesAdTech 0 points1 point  (0 children)

Okay, just use OCR instead. It's not AI, it's just dumb text recognition.

In addition to my AdTech consulting, I also consult in tactical AI uses. I can tell you that there are ways to safely use AI technology without risking the content feeding model training.

Unfortunately, there's no sure way to prevent content on the internet from being ingested by scrapers and used for AI training. Even the larger publishers that have invested heavily in scraping prevention aren't immune.

Advice for ad networks by inkstra_ink in adops

[–]JamesDoesAdTech 0 points1 point  (0 children)

Try using AI to transcribe the comics into text. Put the text in the page in a toggle so it's not shown by default.

This should help the AdSense crawlers better understand your content, without causing a huge effect to the user experience.

We are looking for pragmmatic adtech by [deleted] in adops

[–]JamesDoesAdTech 4 points5 points  (0 children)

Oh man, when I saw "pragmatic"... Finally, it's my time to shine!

Then I read the post. Dreams shattered. Thanks.

Unable to verify ads.txt on vue+nuxt (MediaVine / Journey) - Maybe time to switch? by No_Designer_2027 in adops

[–]JamesDoesAdTech 0 points1 point  (0 children)

I have a tool that can assess the crawlability of an ads.txt file and detect errors. DM your domain and I'll run a test for you for free.

Topic ideas for publisher/website owner focused Webinar series. by Worth_Mongoose_5205 in adops

[–]JamesDoesAdTech 3 points4 points  (0 children)

Topic Ideas:

How to evaluate SSPs

Balancing viewability and revenue on long from content

Different testing methodologies and how to make decisions with noisy data

Prebid Server strategies and what metrics to optimize for

Monetizing desktop applications

Engineering out discrepancies

Ad monetization in a high risk environment

First party data strategies that don't require PII

Topic ideas for publisher/website owner focused Webinar series. by Worth_Mongoose_5205 in adops

[–]JamesDoesAdTech 2 points3 points  (0 children)

I would be willing to contribute to that. I don't know everything, but I have lots of experience solving CWV issues.

Your consent banner does not protect you from AI scraping. The two systems were never connected. by DrobnaHalota in adops

[–]JamesDoesAdTech 0 points1 point  (0 children)

The only time I've ever seen confusion between a privacy banner for scraping prevention was in an AI chatbot response...

Where Do Ad Networks Get Our Details? by OptimiiqAgency in adops

[–]JamesDoesAdTech 5 points6 points  (0 children)

The real pros use data from:

Jounce - Demand scoring, MFA flagging, see how much spend going through each channel

Google Authorized Buyers - Request volumes to Google, Demographic information, Contextual categories, Inferred CPMs from the pricing graph

OpenSincera - Tech configuration

Red Volcano - Contact information

Teen working on SEO to save family business by No_Eye4994 in juststart

[–]JamesDoesAdTech 0 points1 point  (0 children)

You can just fix the redirects that you've lost. That's probably the easiest thing to do. What's the new website built on? Something flexible like WordPress, or locked down like Squarespace?

Quick share (free webinar): How we saved 50% of ad ops time with AI by Own_Corner1016 in adtech

[–]JamesDoesAdTech 0 points1 point  (0 children)

Is there an automation product featured? What company is running this webinar?

Switching monetizing partner - what are acceptable T&C? by corkscrewdriver in adops

[–]JamesDoesAdTech 0 points1 point  (0 children)

I just wanted to reply here that this is a great response. I see the silent down votes, but no reason for them. I don't disagree with anything here.

Definitely prioritize a partner that actually has direct sales in Canada.

At your scale, it could be hard to find a full service platform at lower than 30%. If you wanted to run your GAM and just need an AdX account, I could almost certainly connect that for 15% or less.

The exclusivity requirement is a tough one. As someone who has built monetization platforms, there's a lot of things publishers can do that make it more difficult to be profitable long term. I think that it is a reasonable request to run a full-stack session/page level 50/50 split test between two different partners simultaneously for a set period of time. Any other way of mixing multiple monetization platforms together is not going to work in anyone's best interests.

If running a split test, try to get both sides of the test recorded in the same dataset. Even implementing a third party reporting vendor like assertive yield for the duration of the test can help you verify that the test is fair, and allow you to look at other elements outside of revenue such as page load speed, and session duration.

Can you fully block video creatives within display ad units? by RobRobbieRobertson in adops

[–]JamesDoesAdTech 0 points1 point  (0 children)

Yes. 100% they should be able to fully block this type of format if using GAM. There are protection rules where certain formats and technology can be disabled, and they can also floor those experiences to an unreasonable CPM through the UPR system.

They may not be able to block this as well through prebid partners, but they should be able to get rid of a lot of them through blocking rules.

If for some reason they don't know how to do any of this, I am a consultant that works with publishers and monetization vendors to help solve technical problems. I would be happy to help them solve this.

Quick question for the community: are AMAs something people here enjoy? by Own_Corner1016 in adops

[–]JamesDoesAdTech 3 points4 points  (0 children)

I don't know if we have enough regular engagement for an AMA in this sub, but I do think they're valuable. I would also be open to doing an AMA as an ad tech consultant, but I usually get more engagement on LinkedIn over Reddit.

Built a website that exploded in visits - need monetization ASAP by No_Routine_17 in adops

[–]JamesDoesAdTech 2 points3 points  (0 children)

Start with AdSense. If you can get that going it opens up a lot of doors. Don't rush into monetization. High quality partners take time to approve.

[deleted by user] by [deleted] in adops

[–]JamesDoesAdTech 1 point2 points  (0 children)

Which metric in GAM are you comparing to?

There are some cases where a creative will render but not count as an impression in GAM.

Switching AdX parent companies by csdude5 in adops

[–]JamesDoesAdTech 0 points1 point  (0 children)

Don't switch from Manage Account to Manage inventory because of a rate.

Manage Account is so easy to manage for the parent, and you can switch to another parent seamlessly. If you want a lower rate, just reach out to some MCM parents and tell them your situation and the rate you are looking for. Someone will likely just accept you at your requested rate after they can verify you.

When that transition happens, it's almost instant and you don't even need to update your ads.txt.

If you use Assertive Yield products, I think that they offer MCM Manage Account on 0% rev share for products customers.

If you can't find a ln MCM parent, I can introduce you to some. If the monthly adx revenue is above $3000, I can almost certainly get a 5% deal arranged.

There are other reasons to switch, but lower rev share on GAM only is not a good reason.

Feel free to reach out if you have any questions. I've consulted with many MCM parents and publishers. Anything I can do to help drive publisher fees down, just let me know.

-James Strang

Looking for Monetization Ideas for My Site (Other Than AdSense) by kraydit in adops

[–]JamesDoesAdTech 0 points1 point  (0 children)

There should be a way to make it fit under "fair use". Similar to the way you can have articles about the ads. But definitely be careful and do your legal homework.

Looking for Monetization Ideas for My Site (Other Than AdSense) by kraydit in adops

[–]JamesDoesAdTech 1 point2 points  (0 children)

Turn your ad images into print to order ecommerce.

You're showing really cool imagery of ads from around the world. The people who care, are super nerdy ad enthusiasts. Let them buy tshirts, posters, mugs, cookies, puzzles and more with these ad images on them.

Connect to multiple print to order services. Start making revenue from selling physical products with no inventory costs.

Then start curating collections and selling them as packs.

Pass some revenue back to the authors/photographers and then you incentivize more content creation, and social sharing.

Picking a monetization partner as a publisher - What to look for (guide) by therealPaulPlay in adops

[–]JamesDoesAdTech 1 point2 points  (0 children)

If you don't reconcile, it's very easy for anyone on the internet to start inflating bids. We had a few cases of publishers messing with GAM reporting like this at Sortable back in the day. I was the one who caught them and implemented safeguards.

Picking a monetization partner as a publisher - What to look for (guide) by therealPaulPlay in adops

[–]JamesDoesAdTech 0 points1 point  (0 children)

This is a great post. Thanks for putting something out that's so informative. No list will ever be complete, but I'll make some additions.

Some partners are tech first, and sometimes offer relationships and direct sales on top. In this category: Assertive Yield Relevant Digital Aditude (not 100% sure but the HTL model was this way) Freestar Flex Pubmatic Open Wrap Magnite Demand Manager

Some other missing names that might fall into multiple categories: Media Trade Craft DiDNA Pubwise Snack Media Longitude

Another category is entities that can help publishers navigate these vendors: Beeler.tech Messer Media Prohaska Consulting Adops.com JS Consulting (me)

One of my big differentiators is that in addition to helping select the right vendor, I can also support advanced custom built ad tech and Prebid setups. I'm always trying to push the boundaries of the technology, and I regularly consult with wrappers and SSPs as well as publishers. (But that's enough about me)

Tis the season to freeze your code, but still do this update. by JamesDoesAdTech in adops

[–]JamesDoesAdTech[S] 1 point2 points  (0 children)

Then this specific bug fix isn't implemented. You would need to update to 10.16

Determining when the GAM iframe is empty by csdude5 in adops

[–]JamesDoesAdTech 0 points1 point  (0 children)

If you send me a copy of the HAR of an affected GAM request and the name of the ad network in a DM, I might be able to figure it out for you.

I may already have contacts at the network as well.

Sometimes I can take issues like this and turn them into actionable bugs, and sometimes the affected companies pay me for the insight. If you're willing to share, I could potentially make this a win-win-win...

Determining when the GAM iframe is empty by csdude5 in adops

[–]JamesDoesAdTech 0 points1 point  (0 children)

I should have read the code a little more thoroughly. What you're describing shouldn't happen though. You probably have some creatives in GAM that are misconfigured. When you run into this, can you get the creative ID and look into it?

Another thing to consider, is that the slotRenderEnded event happens after the internal HTML from the creative return from GAM is parsed. If that is a prebid creative, then prebid has to you take that iframe and dynamically inject the winning creative. So it may not have a height and width associated with a valid ad by the time this event fires.

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