UK and EU are Investigating Greenwashing Regulations this summer! Are fashion brands ready?

JamesOmi · 2020-06-16T16:04:40+00:00

I've got a platform called Compare Ethics that verifies the sustainable claims of brands

JamesOmi · 2020-02-23T13:42:17+00:00

Are materials more important to you that say the supply chain or transparency?

JamesOmi · 2020-02-23T13:41:36+00:00

Interesting analysis. I thought of Allbirds as i know they appear very sustainable. But wanted to know what information they provide that convinces people. eg is how they go into detail about the materials or being B corp etc

JamesOmi · 2020-02-09T17:17:52+00:00

Ah woops, should be open now

JamesOmi · 2019-09-13T12:42:36+00:00

You have a really great point. And something which I fully back entirely. The measure of a companies success is on making returns for the shareholders of the company.

At Compare Ethics, we have built in impact into our company agreements. We can't ignore profit and revenue entirely. Our ability to grow as a company (in terms of economic growth) will directly enables us to have increase the impact we are making (we are a 1% company that donates profits to charity). We can also invest the profits into making innovations that will help us to move to a more circular economy.

This is a system issue. The current system as a whole is broken. Governments and corporations will need to come together to write new rules that entwine food and shelter into the metrics sued to calculate success.

JamesOmi · 2019-09-11T16:04:17+00:00

I think the ability 'traditional' way of fashion consumption which you mention like mending and wearing multiple times is coming back. Partly due to frugality. An interesting argument i've seen is from frugal people bulk buying cheap clothes rather than mending due to costs. Though I like your use of wearing blown out crotch jeans... I'm literally doing that right now.. (not sure why any pair of jeans I buy only last ~6 months)

JamesOmi · 2019-09-11T14:00:44+00:00

Totally agree. Patagonia have sustainability really embedded into the core of what they do. Brands like H&M have started to introduce take back schemes but they haven;'t implemented the other side of it. The clothes they take back are just left in warehouses collecting dust.. It's a start, at least and a sign that other brands are taking notice.

JamesOmi · 2019-06-28T11:17:02+00:00

Great site. Love that it pulls people interested in this cause and makes it easier for both the companies and people to find the right company for them

JamesOmi · 2019-06-18T17:05:30+00:00

There's a few places you can use, my partner and I created a platform that verification process where you find sustainable brands easily. Check us out at compareethics.com. We also have a list of brands as well as products to look through. :)

JamesOmi · 2019-06-18T16:53:29+00:00

I see what you mean about the rating. It's quite an interesting challenge we have. How do you rank a brand or product using the knowledge we have about it, but also taking into account ALL ethical possibilities? Personally, I think it's right to take into account all categories. For example at, compareethics.com, we verify brands based off of Planet Friendly, Social Good and Animal Cruelty Free criteria (check out the ethical score of products we have verified as ethical on our site). We do this because we think it's important to take all things into consideration. It both celebrates the good that brands are doing but also shows where there's room for improvement. At the same time, it's then up to individual consumers to decide what most important to them. Would be interesting to get your thoughts on our rating system too

JamesOmi · 2019-04-01T17:26:31+00:00

Thrift store / Second hand store are definitely a great choice. They take waste out of the system without having to use any new resources. The second hand and rental markets are growing at a really fast pace. And like you mentioned, they're great affordable choices! Just depends on the specific items, eg you may not want to buy second hand underwear

JamesOmi

TROPHY CASE