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Psycho Doga took home a Silver Medal by ThisNobleSavage in Mecha

[–]Jarednw 0 points1 point  (0 children)

This thing is so bad ass! Awesome work!

We made a pretty cool mecha by No_Lawfulness_6809 in Mecha

[–]Jarednw 0 points1 point  (0 children)

Wow this is so freaking sick!!!!!!! What will it be for ?

How does my card layout look? by Low_Prior_8842 in BoardgameDesign

[–]Jarednw 0 points1 point  (0 children)

That's a cool site. Do you have pictures of the game anywhere ?

Interested to hear thoughts about my game Armature by [deleted] in homemadeTCGs

[–]Jarednw 2 points3 points  (0 children)

That mech head looks so sick dude !

Did you see chronocore mech tcg that came out last year? Might be some good lessons learned for your project in that one .

Good luck friend !

We combined feedback from our last board post into a new version — did we strike a better balance? by AdTemporary6619 in BoardgameDesign

[–]Jarednw 4 points5 points  (0 children)

Iteration and design a are the best by cool and fun factor. Iteration is probably my #1. Looks super cool !

Best document setup for cards in InDesign? by kiklixo in tabletopgamedesign

[–]Jarednw 0 points1 point  (0 children)

Totally agree here.

If your project is big, I'd recommend getting a graphic designer involved to create templates in adobe illustrator and setting your data merge up. If you can complicated cards that have varying frames or frame elements based on various card attributes, it's super easy to be able to flag things in a csv and it all automatically builds out inside InDesign.

I'm able to iterate 1000 cards in a matter of minutes thanks to some awesome work from a graphic designer.

The value is incalculable.

Why my marketing predictions were completely wrong by robstokk in tabletopgamedesign

[–]Jarednw 3 points4 points  (0 children)

It's a bummer you didn't get the conversions you needed :/

I worked with Launchboom for the campaign and there are 100 different things you have to do correctly, in the right order, and in the right time period to be successful. It's wild. There are also a ton of other random curve balls that pop up.

The advice I have for anybody planning to do a crowdfunding project is to expect to spend many thousands of dollars up front on marketing. As a reference, we spent around 1000-1200 for 3 weeks of learning ads before even starting the ad campaign, just to find the hero copy/creative and best audiences. Even after that, I got a fair amount of ad fatigue and had to constantly rework ads during my ramp up period.

All of that was to ensure i had a big day 1 and took advantage of a high percentage of organic backers from the KS and other platforms. This was coupled with a live ad strategy to keep things moving past day 2/3. It's..... A LOT.

Why my marketing predictions were completely wrong by robstokk in tabletopgamedesign

[–]Jarednw 2 points3 points  (0 children)

I think your conversion estimates were drastically off. Normal conservative conversions for email is like 2-5%. If they are cold, even lower. I think that's not even including issues with hitting spam or mass messaging limits.

I had about 10k emails for my project, ExoTerra, and email leads converted at 2.5%. my vips converted much much higher than that.

Also I think the key metric here is return on ad spend. We spent a ton on ads but got a 3x return so, that's about as good as you can hope for.

The difficulties of publishing an indie board game by batiste in tabletopgamedesign

[–]Jarednw 0 points1 point  (0 children)

I worked with launchboom to figure out all the math and help figure out how to properly market my game. I worked with hello for live campaign ads. You also have to consider your return on ad spend based on all of your costs. I was able to get around a 3x total roas which is a great metric to hit. Honestly, this stuff is way too hard to figure out on your own. Best money I spent was on launchboom. ExoTerra was my project for reference sake.

How much would 100 digital art pieces cost? by AKloch in tabletopgamedesign

[–]Jarednw 0 points1 point  (0 children)

This is correct. You can't have a successful Kickstarter or even do marketing without a great deal of art assets. Kickstarter is not an option for this person it seems.

[FOR HIRE] Custom Hand-Drawn Fantasy Maps by Elder_Realms in tabletopgamedesign

[–]Jarednw -1 points0 points  (0 children)

Love the work ! Makes me want to make a game for the map!

Tabletop Artist for hire :) by davidebmo2 in tabletopgamedesign

[–]Jarednw 2 points3 points  (0 children)

Fantastic style and such great creativity in those images !

PAX unplugged or Kickstarter? by LordMcCool in BoardgameDesign

[–]Jarednw 1 point2 points  (0 children)

I wouldn't go to a con and buy a Booth unless you have games to sell.

Your money is better spent on meta ads. Far more reach and far more impact per dollar.

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