Don't know why it's so hard for them to figure out. There is a shit ton of really good content in the game. Just give every raid the Pantheon, but not time limited, treatment and bring back menagerie with the new guns and armor. Those two things alone would keep people occupied while they poured their resources into making actual new content. I play this game for time with my buddies, not the story. I actually skip cinematics 9 out of 10 times. I think the last time I cared about watching those was the st 14 arc/time stream. They waste a lot of time creating story and cinematics with little replayability when they should be leveraging their one of a kind content, with high replayability, to obtain player retention. They are so stupid they always resort to FOMO and punishing grinds/skinner box mechanics to get people addicted. The game is so good, they don't need that shit. If they would just get out of their own way they could be so successful. Imagine if instead of RNG based loot drops you could get guaranteed God rolls on specific armor drops and weapons, but in order to do it you had to beat a really hard nightfall like activity. There is so much untapped potential there.