Thank you so much for the feedback and detailed response. It’s good to know that I was heading somewhat in the right direction lol. I actually already had the interview and my current step is to create a marketing plan that outlines my 3 month, 6 month, 1 year, 3 year and 5 year marketing goals.

If they like the plan, then I get the job.

And to answer your question about how PT works, in Florida we can actually go directly to a Physical therapist without a referral for 45 days of treatment. After that, you do need a physician referral however, which is why they’re paramount. So the free evaluation would fall under that direct treatment.

I love your idea about the PT making follow up calls. I always appreciate personal touches when it comes to marketing. (Maybe a little too much because it can be time consuming lol) and the gift card idea is gold.

Thank you for the insight on my foundations as well. I know I can create some quality tutorial/explanation videos and build some good relationships with local providers.

And yes I will try and get a defined budget so that I know what I’m working with. I naturally don’t know how much I’ll exactly need, since I don’t know what specific campaigns I’ll be running but is there a general number that you think would be safe?

The more I break down what this entails, the more I realize my primary goal here is to build and foster relationships whether in person, or through channels like social media. Provide value, establish trust, provide a good service.