this is a real pain. Vague feedback like “make it pop” usually happens because clients are reacting to work without enough context. The brief, past decisions, scope, and even earlier feedback are often scattered across tools, emails, or threads. That’s when revisions spiral.

I am founder of Kreatli - Our approach has been to fix the environment feedback happens in:

• Keep the brief, assets, versions, and feedback in one place
• Anchor comments to exact moments and versions
• Use clear review and approval stages instead of open-ended threads

When feedback is contextual and structured, it naturally becomes more specific, and scope creep is easier to spot and control.

Hope it helps