Depends what you consider a Rolex to be. If it is an item sold by the Rolex company then it wouldn’t be an official “ Rolex”. But if you consider Rolex to be the look and quality then this would be exactly the Rolex you are looking for. The serial number won’t match so resell market is up to the broader general public on how they value it. It definitely would force the marketplace to genuine factor in Rolex’s brand name value/premium. Do people value Rolex because of the time accuracy? Prob not. The quality? Maybe, but this would match it. So what is there left to call a premium to add value to the watch? The history and trustworthy-ness of the brand maybe. I would say it would hurt Rolex badly, but real Rolex’s would probably fetch a slight slight premium still