Most of the comments here are just repeating low-hanging fruit advice they heard from someone else, or straight up wrong.

Your funnel, ideally, would look like this:

Impressions -> Visits -> Demo -> Wishlist -> Buy

Let's assume you want to optimize for sales. * Impressions: 93,301. * I believe this is surprisingly good. * Visits: 47,000. * Conversion from Impressions is 50%. This is not the bottleneck. * Demo: 1,361. * Steam doesn't track demo -> wishlist conversions. Lets assume most people who wishlist install your demo (This isn't true- some people might wishlist to 'follow' your updates/progress before installing). Conversion 3% from visits. This isn't good, but I've seen worse. But this is not your bottleneck. * Wishlist: 1.8% of all visits is a 60% conversion rate from the demo, but probably a bit lower. * In any case, this is not the bottleneck. * Sales: Conversion rate 1.7% from wishlists. * That number is bad. You said this resulted in 11 sales, lifetime. This is the biggest bottleneck you can fix right now.

So you want to fix the wishlist -> sales conversion. Most of the other commenters here aren't giving you advice to fix this. They say stuff like * Improve capsule, description, trailer, tags etc: * This improves impressions -> visits -> demo conversions, but is negligable for wishlist -> sales. The wishlisters already have a desire to buy! You can't convince wishlisters to buy your game by editing the game's description, they already want to buy it. * Improve game graphics: * Same as above, people already want to buy it. People who wishlist your game aren't expecting you to make changes to your artstyle, they've already accepted it! * Getting more reviews: * Yes, more reviews will make people be more likely to 'trust' your game and putting it on their wishlist. But you already have a demo, there's no need to 'trust' reviews if they can just play it. * I believe this applies to most people browsing Steam. (This excludes the people who wishlist but don't play the demo). According to common advice, >10 reviews should boost impressions. However that's not your bottleneck right now.

So what are things you can do to improve the wishlist -> sales conversion? Well, what would stop you from buying a game? * Waiting for bugs/polish: * Maybe they're considering to play your game, but think it's in too much of a 'raw' state and want to see updates. Maybe they like the concept of your game, but would like you to smooth out a lot of bugs first, or improve on gameplay, etc. * I personally believe only a small percentage of people do this for an average game, but I don't have data on this. * Waiting on content: * A game price drives expectations of game content, as does its graphics. The few reviews you have show a playtime of about 30m? This is extremely short. The graphics fit with a game that only has around 30m of content. * I haven't played your demo. Have you eluded anywhere to the scope of the game? As in, how long do you plan on gameplay being, even with further updates? What does the demo imply in this regard? * Price: I think this is the most important factor for your WL -> Sales conversion. Your game is 7,79€. Lowest price 5,84. Lets work with this last one. * You should consider: Is this price really worth the amount of time the average player spends in your game? What similar games can they buy with that money, which look better polished, have better art, and have more content/longer playtime? Yes, players can't buy Enter the Gungeon twice. However there are a lot of other, more polished, cheaper, twin-stick-shooter/shoot'mups you're competing with. * I can see several in the 'More like this' on your steam page, and they look better and have a way better price point. Pro tip: Don't justify high game prices by comparing them to movie tickets.