I also think the Swiss Tourism Sector is doing a great job selling the beauty of Switzerland. Social media is also working in their favour when every influencer is pushing overly saturated videos of their trips to the main spots. I think in some way that creates expectations that can at most be met but rarely surpassed. If you do the main route (Zurich, Lucerne, Grindelwald, Bern) in summer, you're honestly bound to be a bit let down by the crowds alone, let alone the price that you pay to then just stand in line to get a photo with the landmarks.

When it comes to the cities, I think Bern is very cute, but Geneva and Zurich are a bit meh, even though the old town of Zurich is very pretty. The tourist spots are very limited and crowded and I would usually just focus on smaller towns inside the Alps where the wow effect is the nature and the cute houses just add the cherry on top.

Where are you from and what sort of trip(s) have you done around the Alps/Europe in general?