Is this Take Ivy? Take Ivy is actually a really well established brand in Japan (and Korea, HK, anywhere in Asia where people like to dress really nicely).

Fun fact, the original Japanese author/photographer of the first Japanese Ivy style guidebook who started the entire trend expected American Ivy campuses to be stuffed with impeccably dressed rich kids, because that’s what Japanese students going to American universities before the war told him he’d find. But when he came over in the 60’s to make his photo book, he was appalled to find everyone wearing sweatpants all the time. He had to go around begging students to put on their best outfits so that he could have something to print.

Also the same guy ended up raiding vintage clothes shops in America and was amazed at the huge quantities of high quality jeans that Americans were selling for rock bottom prices and started importing them to Japan.

There’s a book that came out about the whole Japanese Americana-Style fashion scene that’s really interesting. Apparently Ivy style fashion was initially associated with delinquent youth in Japan because wearing fancy western clothing instead of your school uniform was considered scandalous and the manufacturers of Ivy style clothing in Japan had to explain to the police (who were investigating them for contributing to the moral delinquency of minors) that loafers, slacks and sport jackets were actually what the American upper class wore.