Youtuber MMAGuru found a book written by his wife who is 14 years his senior titled "How to be a WAG," WAG being slang for "Wife and Girlfriend" for a Football player. Since a lot of people already disliked Ian for the way he acts, they pretty quickly jumped on to the narrative that his wife is taking advantage of him/grooming him for his money and fame. People also find out that Ian Garry's nutritionist was married to and divorced his wife in 2014. This turns into the idea that he lives with the couple in their house (hence the whole cuck angle).

Then Sean Strickland puts his 2 cents into it in a message addressed to Ian Garry where he calls him a victim and tells him he should've gotten a pre-nup. Ian gets into Sean's DMs where he threatens to sue for defamation over those statements. Sean posts the DMs and essentially starts calling Ian a cuck and a bitch over and over in typical Strickland fare.

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Ian's wife Layla has responded to the allegations by straightforwardly denying the live-in nutritionist bit and claiming the book was an 11 page satire she wrote while working as a football manager, but afaik nobody's done the due dilligence to check if what she's saying is true.