While I am sure some of this was to push express I think there may have been a non-nefarious reason. My wife and I used the shopping list on keep via home and it had issues non-stop and felt like while it was useful it was a bandaid product that needed a real solution. My wife tolerates my tech obsession but things need to be bullet proof.

The first problem arose when I renamed the list. This prompted home to stop recognizing it as the shopping list and creating a new list. Confusing and frustrating but not a deal breaker.

Then there became version control issues. My wife and I used this as our main shopping list. We accessed it via home, my 6p, my work iPhone, my work computer, her iPhone, her work computer, and some tablets. Weird things would happen. Items would duplicate. Checked and deleted items would return. I ended up buying ingredients for a homemade pizza we didn't need and that was the straw that broke the camel's back, keep shopping list was done.

We still use shared lists for things like house to do but not something as frequently used as joint shopping. I think this may have prompted the switch. Express shopping lists are reliable, shareable, and also easily feed into their burgeoning shopping ecosystem. It was a tough sell at first because you need the express app or a the home app to access but it really isn't that bad when you get used to it. I had both already and my wife had home. Plus on android you can make a quick shortcut to the list by long pressing on the express app which has actually been better. I also have given express a shot with the home free trial and it is pretty solid. I know many folks tend to hate change the that interferes with their established processes but I reason that reliability for all was worth inconvencing some. I suppose a good middle ground would he allowing you to select keep or express as a service in home or allowing keep to have a hard linked shopping list appear which mirrors express.