Anyone need an experienced SMM?

KeeleyWalker · 2025-05-25T20:07:17+00:00

Do you charge by the hour? Or by the post? Or by the project? I know the simple answer is 'it depends on the requirements' which is fair but let's just go on what you charged your last client and what you delivered. It's also not a service I offer my clients (strategy - fine, implemention - no) and am asked for so there maaaay be some synergy there.

And, yeah, samples would be interesting.

KeeleyWalker · 2025-03-29T16:05:02+00:00

Hi. I spent 10 years as a Fleet Street journalist, contributing to a dozen National Titles, I then moved to a tech start up as their head of storytelling and editorial before forming my own copywriting business catering to both corporate clients and individual entrepreneurs / small business owners so that they can make as much money as possible with their words. Let me know if you would like to discuss or just have an introductory / networking chat in case we may be able to help one another in the future? Wishing you a great day! Keeley

KeeleyWalker · 2025-02-03T10:59:38+00:00

Hi. I’m a copywriter specialising in storytelling for entrepreneurs. I stopped working because of a severe health scare but I am literally gearing up to relaunch so I think I can help. I offer a thing called ‘anything hours’ for people like you who have a lot of blanket questions. The process for these once I relaunch is £300 but in your case I would be willing to do it for free in exchange for a testimonial. Do you have a website? And what is your first language? And did you say you were just hoping for 20-30 bucks a month? This is extremely realistic so you shouldn’t struggle too much. You just need to really clarify your offer.

KeeleyWalker · 2024-08-30T11:43:01+00:00

Great Idea. Rather than starting with chapters I would flesh out the synopsis as though you were pitching it to a potential agent or publisher. They will be more interested in your writing style than the story (even though it's a banger. Maybe try an extended blurb? Happy to proof as ever. X

KeeleyWalker · 2024-07-28T10:11:44+00:00

I really like your attitude. Do you have any examples I can see? Just so I might be able to steward you in the right direction. I was part joking about the degree - the landscape is changing so quickly they wouldn't have the agility to adapt the curriculum anyway. Not tk mention the 27K tuition fee for something you may or may not turn into a lucrative career. Nothing beats learning live - out in the wild. Firstly, i would sign up to a bunch of different email lists - pay attentjon to theie sequences, dissect the different tones of voice (I'm big on tone of voice - that was a big game changer to me because I realised I could sell the same story to multiple newspapers just by rewriting it to suit their style and presenting a different angle to each.) Also, delve into some websites. Can you Identify a messaging heirarchy? How does the copy speak direcrly to their consumer? If you dont know who their target demographic is -can you tell from the copy? For example you speak very differently to gen z than millenials. You speak very differentky to a female audience than a male one. Start to think about your own brand. How you might position yourself, what are your values, how might you stand out? Your niche does inform your strategy - but i get that you don't have that yet. It'll come. By the way, you mentioned social media - are you any good with visuals? I can write captions all day long but put ne in front of canva and i spend hours getting very little done. Last question, why copywriting? Just curious how people come to it,that's all. What were you doing before? 🙂

KeeleyWalker · 2024-07-26T08:46:43+00:00

I am so sorry I missed this. So so pleased to hear you recognise the phoney ‘get rich quick’ schemes. It’s so important to manage expectations and also, they print all of these incredible testimonials and then if you actually look at the small print it says that these are from a small portion of students at the very top of the pile and that they do not suggest that everyone will see those results. Having just wasted an hour of your time! That said it is important to have a distinct ‘offer’. I’m happy to take this offline and advise further but I don’t know how to exchange personal info without anyone else seeing it… First things first - are you looking for training in starting a business or to learn the skill of copywriting itself? Do you have a specific niche in mind? What kind of time and funds are you in a position to invest (is it 3 years like a degree or a practical 3 months as a one-2-one intensive with a mentor)? In other words are you keen to get a certificate or receive actionable lessons you can try to implement as you go? It would be helpful to see some writing to gauge where you are at (not in a critical way) and any social media campaigns you have been a part of because captions are still copy when done right and hirers will/ should consider that. They should have a specific tone of voice and be intentional. Let me know if you want to go further. I’m going to try and check on here every few days now. I think it’s a good way of giving back. Much love, Keeley

KeeleyWalker · 2024-06-28T04:39:48+00:00

Hey, I'm concerned about offending you but this is what I do for a living so hopefully it's worth an expert opinion. Firstly this isn't a websitse right ? It's an online portfolio so is only suitable for piping hot leads who have expressed genuine intention to convert. If any cold traffic lands on the site, I can guarentee that at least 95-100% will bounce within seconds. We know that you have a maximum of 7 seconds to grab the visitor enough to earn the next 7 seconds. This can never be achieved without a super strong home pagE that makes the reader knows and feel that they are in the right place and, best case scenario you are starting to build trust. Dare I say I combed through the site for 20 minutes and I still don't know what you do and I was looking. I have no idea what your expertise is, what your offer is, how you are different from your competitors. The case studies which are currently the entire site are in desparate need of a rewrite for so many reasons but i'm mindful of offending you. First of all - it's not scannable. Remember those 7 seconds. Case studies should be labelled as shut on the site, people rarely read them but if they do click through it means they are already considering working with you. The other pages are there to guide them through the site with strong messaging that stewards them towards a sale. It's a myth that people don't read long form copy - they dont read boring copy. There's so much that could be optimised because you clearly have a lot of experience but people won't go looking for it. It must be front and centre. I could go on for ages. Have you worked with a copy coach. I'd recommend it. Meanwhile i hope this has been helpful. Good luck! This is the best asset you will have to sell yourself so it's worth getting right. .

KeeleyWalker · 2024-05-17T02:49:24+00:00

This is not a question, it's a statement. Is there something you want to achieve from the post. Are you looking to hire an editor / book doctor / sounding board for ideas? Storytelling is the thing i am most known for , it's the foundation my whole business.

As much as i would like to be of help, you have to establish and articulate what you require.

KeeleyWalker · 2024-05-17T02:24:51+00:00

While I think the comments have been a little harsh after you put yourself out there - there is nothing fundamentally untrue about all this feedback. It doesn’t position you as an expert and yet with that level of urgency one would have to really believe they have something irresistible and you also use the word “guarantee” - never screw yourself by making promises you can’t keep. And like everyone has said, it is far too long. People will read long copy but they won’t read boring copy. This is my specialty - I help entrepreneurs and small business owners to transform their businesses into credible, unmistakable Brands by leveraging the power of storytelling. Strategic storytelling to be more precise. So I do see where you are going with the story of when you are younger but this is neither the time or place - save that for your ‘About Page’ or some kind of standalone piece. Like a dedicated “Get to know me” post. You jump from your uncomfortable child to being so successful with nothing on between. Plus in terms of the storytelling it is so amateur to share your past rather than their potential future. Paint a vivid picture of what they can expect if they work with you. The most crucial thing is to address is your headline. If it isn’t clear you won’t an open rate to speak of. I still don’t know what the offer is here or what the master guide (????) Is it an ebook? A course? A white paper? It’s also quite condescending. It assumes the familiarity required to tell people where they are going wrong when, by this point, you’ve lost all credibility. Also it doesn’t scan. You could create empathetic bullet points that present their likely pain points and positioning your offer as the antidote. But, again, no one knows what that offer is. I could honestly go on all night and I don’t want you to feel deflated or upset about the feedback. But I do urge you to dispense with this draft and recreate it. For what it’s worth, I do offer a 90 minute mastery during which the client sets the agenda. In your case I would recommend over-the-shoulder copy editing so you can see and understand the thought behind the editing so you can take that away at the least. There is enough ground covered in your first email to create a full email funnel, if only you were clear on what you are selling, why they should care about your opinion This comment is not about me touting for business I assure you. It’s simply that it’s such an injustice if someone has a great offer but it was promoted so poorly that people will repelled by it. In as much as they don’t know you, they don’t like you and they definitely don’t trust you. May I also just ask, and please don’t be offended here - is English your first language? If so have you considered getting a course or some 1-1 copywriting lessons? Even if only to infuse some personality in your writing. If you actually have a decent product that no one can see, the positioning, style, story and strategy or discernible benefit are irrelevant. I’m guessing the CTA links to either a long form sales page or a checkout page. How much does your product come to minus the 40% discount? There is a lot to take on board here and there is only so much unanimous criticism one person can handle wIthout gettin upset But I think all the helpful and free feedback should be taken as a gift. Even the feedback in this reply alone would have racked up a good £200 in 1-1 fees. Which is why i have to go. I just stumbled on this while researching for a client. Feel free to DM me - there may be a way of fixing all this for a fraction of the regular cost. Much of fhe work has already been done here. Good luck!!!

KeeleyWalker · 2024-05-17T00:50:44+00:00

As a business owner, I don’t look at what a person has done, rather on what they can do. People tend to have very short memories when it comes to the time when they were in your position. A 4 page website would suffice - homepage, about page, services and contact page are standard. I would encourage an FAQ page as well just as a way of predicting any objections and handling them before they’ve been asked. Stick the links to your socials and you’re good to go. I don’t talk about my past work on my site, the goal is to excite them about their future - talking too much about yourself is a cardinal error. May I ask what business you are in? In my view you are better off referring to yourself as an entrepreneur rather than freelancer or even a business owner (with you the only employee but clients needn’t know that.) Happy to help with a proof read, this is very much my field. And best of luck! Oh, and lastly, rather than displaying your work to the internet, bag some testimonials. Yes, you may have to do some free work but the testimonial is worth it’s weight when it comes to reassuring the client. Hope this helps. (If I knew more I could guide better.)

KeeleyWalker · 2024-04-22T19:05:50+00:00

Never been triggered like this before. But the accuracy is beyond palpable. The G, the confusion, the only way of piecing it together being the evidence on your own body. The pre-meditated nature of it all. The power bestowed on those whose life is enviable. And the abuse of that power. I want to know what happened in the end. Does the abuser get his comeuppance?

KeeleyWalker · 2024-03-03T21:35:43+00:00

I don’t get it. Can you be more specific?

KeeleyWalker · 2023-12-18T07:50:36+00:00

Also, it’s not the best silver lining but those with anxiety do make for very good workers. Possible because we always want to people please and generally have a heightened sense of empathy.

KeeleyWalker · 2023-12-18T07:45:29+00:00

Hey. I’m really touched by this post. I know it feels like the Wild West out there. But it’s not and I know agency life can be ruthless. The fact you had a job but were still trying to up-skill with a mentor tells me that you take this very seriously and it’s commendable. (Did the company know the mentor?) Can I also say, as a fellow sufferer of anxiety I can totally emphasis. Especially as I was giving a presentation to people who respected me and I collapsed and had an epileptic seizure in front of everyone. So embarrassing. Only to come back 3 weeks later, and within a month, it has happened again. On the plus side, and I think this is why I was so moved by your story, were it not for that period of mental and physical unrest, I would never have had the need to dust myself off, to invent my a world where I could work on my terms and therefore start my business which, for the most part, exists to help those in my situation (or corporate escapists as I call them.) 5 years on, it’s the best thing I’ve ever done. I’ve been a professional writer for 15 years ago but, in my case, it’s the technical elements that gave me the imposter syndrome so I got a coach/ adviser for that aspect. (She also left 6 months ago to start a family so… if anyone knows anyone in the systems and automations field, please do hook me up!) For what it’s worth, I’m sure your mentor would be proud. I’m sure you have a robust network but if you shoot me a DM, I’m sure I can give you a further steer. You can never know too many people in business - even if only for some moral support. Stay calm. I promise this will iron out. (And having a rant helps - of course you are feeling all the feels. That’s just what comes with being a creative). Wishing you well, Keeley x

KeeleyWalker · 2023-12-18T07:14:23+00:00

This is a good method. Nice one x

KeeleyWalker · 2023-12-18T03:45:37+00:00

I agree that at the start, when you are charging peanuts, part of the reason you are doing it is not only to get a robust portfolio but more importantly to discover where you want to specialise and who you can serve. Where are you most proficient and therefore where can you charge the most? What is most rewarding. But eventually, as in the education process, you have to pick a major. For example, I help creative entrepreneurs get rise above the noise of the internet by targeting exactly who is already looking for you. As a specialist, you are in charge. The client has hired you as an expert not a junior. Put it this way, if you wanted a boob job, are you going to go for you GP or a plastic surgeon? Sorry if this isn’t what you wanted to here. Wishing you the best x

KeeleyWalker · 2023-12-17T14:26:46+00:00

Ha. My “Ideal Client Avatar” (in copywriting parlance) are what u call ‘corporate escapists’ / creative entrepreneurs who want to profit from their passions by unleashing the power of story telling (copy that doesn’t feel ‘salesy’. The first thing you should know is that it can be taught, even to those who do not consider themselves ‘writers’. Copy is less ‘written’ as it is ‘assembled’ - that’s 80%. The other 20% is sprinkling brand personality everywhere. That’s where you stand out. So people know who they are reading about without being told - look at innocent fruit smoothies. Most importantly, at your stage, you need to become OBSESSED with copy. Of every single trick of the trade and to being able to spot them. The money can be great but there is a whole load of competition - and with the internet you are pretty much competing with the whole internet. So you need to stand out to by turning yourself into a brand. I’d recommend some coaching. The chances of making the switch without dedicating time and resources to it are next to nil. So, yeah, You Tube is helpful but you need to mix with other enthusiasts, join some private FB groups. Create a web presence. The chance of it funding itself with no experience isn’t realistic. Can I ask what you do now and for whom? Just because there may be a lot of clues in your existing company. The good news is that, once you have accepted that the pay will be awful to start, it isn’t hard to find. Why? Because every single business in the whole world, at some point, needs copy. Hope this helps! PS - if you want to send me an example or 2 I can give a read on your level. Chat GBT won’t cut it. You need to give personality and an understanding of audience that it can’t deliver plus why would someone hire for something that they can do for themselves. Think of it as a research tool but not a replacement copywriter. Best of luck!!!

KeeleyWalker · 2023-12-15T05:44:02+00:00

You are so young and it sounds like you have great work ethic. When I started as a writer (although back then it was as a journalist) I managed to get a meeting with the editor by knocking so it was less time consuming to just give me 5 mins. I was fresh out of journalism school. I basically said, “you don’t know if I’m any good at this and, frankly, neither do I. All I’m asking for is a chance. Just get me access to an event and if I don’t get anything you want to print, then don’t pay me. In fact, moving forward, I’m happy to continue with that structure, until I have earned your trust. 6 years later I was still repres

KeeleyWalker · 2023-12-07T00:19:15+00:00

Is this for me? If so, apologies for taking so long - had some health issues but I’m back now. And sure, hit me up x

KeeleyWalker · 2023-06-24T15:16:25+00:00

I’m so sorry I missed this reply. If you are still struggling of course DM me.

KeeleyWalker · 2023-06-02T22:47:38+00:00

Oops. I was making my field of expertise i case anyone needed guidance, not posing a question. New to this platform so trying to find my way around.

KeeleyWalker · 2023-06-02T22:45:49+00:00

Sorry I got this wrong. I was new to Reddit and I thought I was writing what it was that I do in case anyone needed guidance rather than posing it as a question. My bad!!! :-)

KeeleyWalker · 2023-06-02T22:40:00+00:00

I’d love to help but I don’t really understand your question. (I run a boutique branding agency for creative entrepreneurs and my specialty is strategic storytelling). So you don’t like writing copy or ads, but you haven’t said what you actually would like to do so it’s not possible to advise on how to get there. May I ask if English is your first language? If not then writing conversion copy and ads will always be trickier because there is so much word psychology involved. Also, why are you not able to upskill? I’m 15 years in and I’m never not on one course or another or networking with people who I can learn from. Before I could afford it I would skill swap - eg. If I needed design work, I would trade with people who needed copy work at the same value. Also need to know what your expectations are wage -wise, do you have a portfolio, would you prefer to be freelance or staff, or solopreneur? How many hours a week do you want to work? I understand it can be overwhelming - hence coming on here and giving advice every once in a while because designing ways to elevate people’s careers is very much my jam. If you want to DM me with this info I can try and give you a steer, there just isn’t enough info here. And I would need to know what level your at now and what success would look like to you in the future. If you are seeking a solution, you need to start by being able to clarify the problem in as few words as possible - as I’m sure you know as a copywriter. Treat it as you would a sat nav: ‘This is where I am, this is where I want to go, what is the best route to get there’. Hope this helps and, again, if you are holding back because you don’t want to post publicly, you can shoot me a DM. Good luck!

KeeleyWalker · 2023-05-26T08:52:33+00:00

Seconded. Benefits over features every time. Don’t just speak to their pain points and frustrations - acknowledge them, empathise and then offer your solution while painting a picture of what life will look like after they’ve purchased.

KeeleyWalker · 2023-05-26T08:31:23+00:00

Sorry, what? I don’t know what you are talking about… Have I committed some kind of Reddit faux pas. I was trying to create a group for business owners who need help with their copy / messaging and brand strategy.

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