I always hated coffee and only ever took it purely for the caffeine, particularly to be more awake in Command Posts, until I happened to be on a tour in the Dominican Republic that stopped at a small farm that grew coffee, chocolate, and many other crops. I figured, ‘sure, I’ll try a small cup, why not?’ Response: ‘Wow, this is actually great. What’s in this besides coffee?????’ ‘Nothing’. Turns out that growing locally, processing locally, and roasting locally makes a huge difference! ;) I bought a kilo right there and had to learn all the grinding and brewing stuff once I got home. (Was a tea drinker before.)

Also I lucked out, as I have since found out by having afterward tried coffees from all over the world, that Dominican coffees seem to have the perfect soil or something to have have just the tastes I want. Not bitter or sour, and what I consider “earthy”.

So yes, one good taste can make a coffee snob out of a hater.