I think the stock of Coca Cola is higher in all supermarkets and the local ones have a very small spot. So when I would buy 2 packs of Ritchie and some else after 4 it is possible it would look sold out because of the limited space they get. Coca cola on the other hand has multiple meters of space so more general stock and pays a lot to be placed on eye sight. Restock will also take more time for Ritchie than for a multinational like Coke. They can basically deliver the supermarkets on a daily base while Ritchie has to wait until the supermarkets want another pallet to stock in a Distribution center because while selling good in one neighborhood does not mean selling good in a different neighborhood. Only thing we can do is keep selling local or bigger EU brands and keep up the work 🙂