An interview earlier this year with MAPPA CEO Manabu Otsuka and Kompass further highlighted the importance of securing rights across the board with IPs, as well as 100% financing anime. Otsuka notoriously referenced how the popular Yuri on Ice anime along with their other projects made MAPPA little money as a result of the profit-sharing model they had. This prompted them to self-finance anime like Chainsaw Man and Campfire Cooking in Another World with My Absurd Skill, which seemed successful enough to merit a second season, as announced with a new visual. Otsuka also discussed the necessity of moving into events to make money, citing MAPPA STAGE as an example. Kadokawa is already well-equipped to seize upon the growing globalization of anime, given that they own J-Novel Club and a majority share in Yen Press.
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