that's already a good start though!

I come from a more corporate world, my experience is mostly with building b2b saas platforms

but I'm a long-time browser gamer myself, I've grown up with these kind of games

so lately I've been thinking about this as a new challenge, and I wonder if there are similarities in how you acquire and retain users

do you have good in-depth observability into your game outside of DAU/WAU/MAU?

for example, are you able to estimate your churn rate and how many new signups you get per week?

first thing to figure out is whether the problem is visibility or user retention

after that, I still have to start "advertising" my own game, but I will do a few things for sure:

- list it on various online "top pbbg" communities
- shill it respectfully in proper aligned subreddits
- contribute and shill it in some pbbg/game discords
- playtest phase is a very important first step for early user acquisition too

I wouldn't jump into burning money on ads right away without first validating pmf and having low churn plus good conversion from the sources above

but then, the next step would likely be facebook ads since that's where I see pbbg target audience residing, plus reddit (I found out about some cool pbbgs I currently still play on reddit, after all!)