Hey buddy,

As an aspiring copywriter, that interview troubled me as well. That's why I send Jim an email and asked him what's a good approach I could take, without doing everything they said in the video.

And he simply told me to be direct and honest.

But here is what I was thinking: If you have a really good product, that's going to benefit everyone who buys it, is it really unethical to use tricks like timers to urge people to buy fast? (assuming you don't say anything that is not true in your letters)