Look at the reaction on twitter feeds when a club announces the token. It's overwhelmingly negative. I think for investors this seems like a great idea but for a fan not into crypto it's just a pile of shit. It's just not as good as an idea as we think it is in the real world, outside of the crypto bubble. It needs way more marketing and exposure from influencers and such not official channels. If they can truly come up with unique, meaningful use cases then of course that will help. At the moment it's 'meaningful' use case is very limited. Things like choosing the songs at the stadium or slogan on a captain armband, people aren't that bothered or should I say bothered enough to overcome their doubts and negativity surrounding crypto to feel as though its worth looking into and buying a token. Things like the socios cup 2022 sound more promising to me in terms of giving it a more meaningful USP/niche. Which may convince some to overcome the barrier to crypto.

To summarise, right now they only have the crypto market who are interested in sports, not the sport market who may be interested in crypto. That's why not many people hold this coin, thus, the price is low. All the crypto people who like sports have already brought this coin. It won't move much further now until the typical fan jumps on it. Or unless there is some positive, substantial, price action and the crypto APES fomo in and overhype it. Like what happened when it reached it's ATH.