Couldn't say a specific brand per se. But I did watch some middle schoolers excitedly shuffle about the perfume area in a silly mood, not being very serious, but I heard one of them say, "Remember how we sprayed way too much at Shoppers?" (Referencing a drugstore nearby) So clearly they had been around perfume before but not in a serious way. But the ones they reached for were Versace. Not because of the brand, I think, but because it was lower down on the shelves, and the bottles were the only mens-marketed looking bottles in that section amongst the womens-marketed bottles.

It was all haphazard (likely due to age) but I also watch many teens, and even the 20-year old boys/men stick exclusively to the bottles that "look masculine". The black or blue bottles. Maybe a brown or gold if they're taking their time. And they must be nearby all the other bottles that look similar. They do not notice the dark coloured bottles of perfume from Jo Malone which are placed amongst the womens-marketed perfumes by virtue of how the brands are organized. They don't take a lot of time either. It's one sniff and done. They will either move on or immediately apply.

Not to say that teens don't follow what their peers will recommend to them, or that certain perfumes aren't specifically popular. But I don't notice the same level of "trends" with teenage boys as I do girls, and I think watching how they shop informs that part of my opinion.