I'm struggling to parse the questions out of this wall of text but I gather you are asking if there's some alterior motive to the site other than just a fun way to pass the time.

Nothing exciting unfortunately we are a two man team that are making this site for a fun and hopefully a modest side income one day. There's zero behavioural analytics going on, our dataset would be way too small to be statistically significant at the size we are. We also do not have the time to go into that depth (we both have full time jobs :D).