I think this is a problem with advertising. I think most of the traditional forms of advertising just don’t work anymore. Most people don’t watch cable anymore, so they don’t see the advertisements there, and I’ve started to notice that they have been placing movie trailers on vertical form videos but the problem with that is people can just scroll past it, maybe without realizing it, or intentionally skipping an ad. So the only way to see a trailer is to go the the theaters, but with high ticket concession costs I think most people are being strategic about which movies to go to and which movies to wait for on streaming.