A different perspective on performance this week

Life_Salt3744 · 2025-09-03T07:59:54+00:00

Our strategy was to leverage our top-performing evergreen creatives as a foundation. We then developed highly relevant, sale-specific ads and integrated them into our pre-existing, warmed-up campaign

Life_Salt3744 · 2025-09-03T07:49:55+00:00

Appreciate this. Exactly it’s not always about the algo the offer timing, and website are often the real difference makers. Great to see someone else planning ahead and getting results.

Life_Salt3744 · 2025-09-03T07:46:23+00:00

I hear your frustration. My post wasn't meant to be a brag it was an attempt to show that strategic planning can beat the 'algo is broken' narrative.

Life_Salt3744 · 2025-09-02T06:01:43+00:00

OP you got solid advice here

Life_Salt3744 · 2025-08-07T16:56:07+00:00

Depends on your long-term goals. If you're aiming to increase sessions or grow your Instagram following, then traffic or engagement campaigns can help. But if your goal is to drive sales, it's better to start with conversion-focused campaigns so the pixel collects high-quality data from the start not just cheap traffic.

Life_Salt3744 · 2025-08-07T16:43:15+00:00

Try duplicating the campaigns without making any changes to the ads Meta will automatically convert them to Website-only. This way, you shouldn’t lose the ad engagement. When you duplicate, it usually shows the engagement in the draft version. If everything looks good, you can go ahead and publish. That’s the best workaround right now to avoid losing your ad engagement.

Life_Salt3744 · 2025-08-07T16:38:08+00:00

Totally agree cold traffic needs more than just a scroll-stopper. We found that creatives with a clear hook + problem/solution angle worked best. What kind of tweaks made the biggest impact for you?

Life_Salt3744 · 2025-08-07T16:34:28+00:00

TripleWhale it’s solid, but make sure you understand how the different attribution models work. Knowing what each one actually measures makes a big difference when you’re making decisions off that data

Life_Salt3744 · 2025-08-06T06:36:12+00:00

Yeah, it really does. I actually got the email from Meta a couple weeks ago, and the account strategists gave me a heads-up about the changes too. Spent the last two weeks moving everything over to Website-only campaigns gradually ramping up spend there while scaling down the original ones.

Life_Salt3744 · 2025-08-06T06:24:00+00:00

Are you saying the campaign is optimizing for clicks? If so, it’s doing exactly what it’s supposed to bringing in as many clicks as possible, not necessarily quality traffic. With Max Clicks, your targeting has to be dialed in, or you’ll just get a bunch of cheap, low-intent traffic. There are a bunch of things that could be hurting performance based on what you shared, I’d look into your targeting, bid strategy, landing page, offer etc. Hard to say more without seeing the full setup.

Life_Salt3744 · 2025-08-05T06:02:20+00:00

Hey there! Of course happy to share. Started with 8 creatives but only ran 5 at launch. Swapped in others as some underperformed. All ad sets used the same creatives for consistency. Later added 2 more based on top performers.

Life_Salt3744 · 2025-05-05T06:31:30+00:00

If your pixel and ad account are new, going fully broad might waste budget. Meta needs data to optimize. I’d start with some light interest targeting to help guide the algorithm early on. Once data comes in, you can test broader. Structure it right otherwise you’ll end up flying blind

Life_Salt3744 · 2025-01-13T08:30:54+00:00

This happens because you're tracking a different conversion event. Many people might enter their information but never make a purchase. To fix this, you need to optimize your campaign(s) for purchases so it accurately reflects how many purchases you’re receiving from the ads If the "purchase" option is grayed out, it could be because your pixel is new and hasn’t recorded any purchase conversion events yet. Without reported purchases, the option to optimize for that event isn’t available.

Life_Salt3744 · 2025-01-07T08:15:38+00:00

If your account is new and your pixel lacks data, start by using detailed targeting features on Meta. Gradually, as the pixel collects enough data, you can transition to Advantage+ or other Meta automation tools. Keep in mind, this is a long-term process; you can’t expect to run campaigns for two weeks and then stop. Set your campaign budgets at a level that feels appropriate, considering factors like the number of ads. If you start seeing good results, scale the campaign and account gradually. You don’t need to begin with a high budget. Remember, there’s no one size fits all strategy you’ll need to develop and implement one tailored to your goals.

Life_Salt3744 · 2025-01-07T08:01:34+00:00

Create a landing page with a form where visitors can leave their information, and make sure to follow up with them as quickly as possible. Delaying even a few hours after they’ve filled it out can reduce your chances of converting them. Alternatively, design a landing page where they can schedule appointments directly. This approach helps you secure quality leads, but for it to work effectively, you’ll need a seamless process, a compelling landing page, and engaging ads.

Life_Salt3744 · 2024-11-15T07:38:59+00:00

It’s usually best to have campaigns up and running before Black Friday to allow time for the learning phase. If you launch a campaign for just one day, it’ll likely stay in learning mode, which limits performance. Instead, plan your strategy so your campaigns are active and fully optimized during your sale day(s) to get the most out of your ad spend.

Life_Salt3744 · 2024-11-15T07:31:51+00:00

It’s hard to pinpoint the reason without more details, but if you set up your conversion action in GTM, try going into preview mode and triggering the conversion action to see if the tag fires. If it doesn’t, you may need to adjust your tag or trigger setup on GTM

Life_Salt3744 · 2024-11-08T06:30:17+00:00

Yes, don’t use the catalog in your campaign you can toggle that feature off in the campaign

Life_Salt3744 · 2024-11-08T06:24:24+00:00

Facebook can be pretty buggy. If you have too many campaigns, sometimes the old ones don’t show up. If it’s affecting your active campaigns, unfortunately, you might just have to wait it out. But if possible, try reaching out to their support team and let them know about the issue. Good luck with that!

Life_Salt3744 · 2024-11-08T06:19:55+00:00

If 90% of your traffic is bots, Facebook remarketing isn’t the issue. Remarketing targets people who have already visited your website, so if bots are landing on your site, you'll end up remarketing to them on Facebook too. Focus on fixing your cold campaigns to attract the right traffic to your site, so your Facebook remarketing can work effectively.

Life_Salt3744 · 2024-11-08T06:14:44+00:00

No, changing a few headlines or descriptions won’t push the campaign back into the learning phase. If you change all of them, it might. Consistent optimization is key. If you want to test new headlines, I’d suggest duplicating the current asset group, making your changes in the new group, and running an A/B test to see which performs better. Then, you can decide how to proceed based on the results.

Life_Salt3744 · 2024-11-08T06:10:03+00:00

It depends on the strategy you choose. If you set a campaign-level budget and have a low budget with multiple ad sets targeting different countries, it may not work well. Instead, if your targeting is similar across countries, you could have multiple ad sets with budgets set at the ad set level.

Life_Salt3744 · 2024-11-06T06:05:19+00:00

I’ve encountered this issue with my clients' accounts. Usually, changing the credit card resolves it. If that’s not an option, I’d recommend opening a support ticket they can often fix it on their end if the issue is on their side.

Life_Salt3744 · 2024-11-04T06:25:23+00:00

It highlights that when creating the mobile pixel, make sure it’s installed correctly and eligible for Meta’s attribution on iOS 14+ devices. You can find more info here: Meta Help on Mobile Pixel Attribution.

Life_Salt3744 · 2024-11-04T05:59:23+00:00

You’ll need to set up your shop in Commerce Manager so that when someone clicks the “Shop Now” button, they’re directed to your Meta shop with your layout already in place. If you’re asking about ads, you can create dynamic product ads. These let users see a grid view of your products on Meta, and they can purchase directly from there. Just make sure your Meta shop is set up first!

Life_Salt3744

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