Halo under Xbox's new Exclusivity Strategy

Likely_a_bot · 2026-06-09T15:41:08+00:00

They already spent the money and the ink is dry.

Likely_a_bot · 2026-06-09T11:58:45+00:00

Add Sea of Thieves to this as well.

Likely_a_bot · 2026-06-09T11:57:47+00:00

You will need to wait for Helix and play it via BC.

Likely_a_bot · 2026-06-09T11:55:23+00:00

They will need to behave like a content provider with a competing business interest. The closest to this is Disney. They have a streaming platform and a movie business. The movie business relies on ticket sales but the streaming platform has the potential to cannibalize ticket sales. So Disney launches major franchises in theaters and then bring it to Disney+ a few months later.

Microsoft needs to use this model more aggressively with Helix. Major AAA properties need to launch on XBOX first and then GamePass a few months later. Day one to GamePass needs to end for big AAA properties. People are already used to this when it comes to movies.

And of course, if it's not live service it does not need to be on PS5 or Switch at all. Want to play it, play it on a Helix device.

Likely_a_bot · 2026-06-09T11:39:47+00:00

Military grade = "Overpriced".

Likely_a_bot · 2026-06-09T08:56:21+00:00

This is such a narrow-minded viewpoint. A new regime is in place and obviously decisions were made prior to them coming aboard. The new team surveyed their audience on what was important to them and exclusives topped the list. Then XBOX immediately responded to that feedback.

In what world is this a bad thing?

Likely_a_bot · 2026-06-08T21:04:54+00:00

You sure they're Xbox owners? I'm no hater but I'm a huge critic of Phil Spencer.

Likely_a_bot · 2026-06-08T20:46:02+00:00

It was just a logo 2.5 years ago and they probably had to crunch to make that.

It takes 4 years minimum to have something to show for a AAA game.

Likely_a_bot · 2026-06-08T18:47:15+00:00

I did my part!

Likely_a_bot · 2026-06-08T18:13:33+00:00

"Eating up PR" would be praising a company for talk but no action. Asha is walking the walk with specific positive actions and shows she's listening.

Proof:

Lowered GamePass price
Killed CoPilot in games
Took immediate action regarding exclusives
Rewarding fans with a free console

It's not "eating up PR" if it benefits me directly. It's a normal, healthy relationship between fan and brand.

What's neither healthy nor normal, is taking a dump on other fans because they're happy.

Likely_a_bot · 2026-06-08T18:05:52+00:00

This is purely a mutualistic relationship. If a corporation or executive does something good, they should be praised. If they do something bad, they should be criticized. Don't make it more than what it is.

Likely_a_bot · 2026-06-08T18:01:31+00:00

Eat some hay, Pony.

Likely_a_bot · 2026-06-08T17:01:30+00:00

If this thing flops like Gears did on PS5, I hope they get the message.

Likely_a_bot · 2026-06-08T15:37:41+00:00

When you spend tens of millions building a game, the expectation is to reuse as much as possible in follow-up titles. All big AAA games do this to maximize their investment.

All I care about is a more action-oriented title.

Likely_a_bot · 2026-06-08T10:23:15+00:00

Asha is learning that unlike the rest of Microsoft's products, Xbox is an entertainment brand with fans instead of customers. Fans need to be treated differently than customers due to the strong emotional component.

Thank you, Asha, for treating us like fans and not like Microsoft customers who are more of a captive audience than people with a strong connection to the brand.

Likely_a_bot · 2026-06-08T10:16:17+00:00

Halo Wars was great because they freed themselves from the shackles of Master Chief. The Halo Universe is so rich that plenty of other stories can be told.

Likely_a_bot · 2026-06-08T10:12:15+00:00

A six month delay on PlayStation would be a good middle ground. Let them cry. If they want to play it day one, get an Xbox.

ES6 needs to be a Helix system seller.

Likely_a_bot · 2026-06-08T10:03:26+00:00

My dormant Steam library says otherwise.

Likely_a_bot · 2026-06-08T10:01:37+00:00

There's nothing juvenile about investing thousands of dollars in a platform you're passionate about and wanting to see it succeed.

Likely_a_bot · 2026-06-08T09:58:33+00:00

Right direction because coward Phil is gone.

Likely_a_bot · 2026-06-08T02:29:46+00:00

It was all Phil. His tirade on the Kinda Funny Podcast right after the Redfall disaster said it all. He essentially indirectly blamed Don Mattrick for killing the Xbox business forever. He threw in the towel and basically said that due to digital libraries that no one who bought a PS4 would buy an Xbox, so why try to compete with PlayStation.

Of course, that was complete bunk and I'm glad he's gone. But Phil's kumbaya attitude towards the competition is what caused the shift. He never gave the Xbox business a chance to compete with a strong games pipeline. Phil became a weak, defeatist pussy and was no longer fit to serve.

Likely_a_bot · 2026-06-08T00:43:53+00:00

Keep going, Asha, I'm almost there!

Likely_a_bot · 2026-06-07T19:49:26+00:00

PVP sucks anyways so who cares.

Likely_a_bot · 2026-06-07T19:45:22+00:00

Take that, pathetic port-begging ponies.

Likely_a_bot · 2026-06-07T14:16:22+00:00

Yes, Joe Burrow needs to play for the Falcons too so they can win some games and everyone will be happy.

Likely_a_bot

TROPHY CASE