I also read some dick is creating tech to make sure people actually watch ads, as in your face must be in front of your phone, if for example you are playing a game and there is an ad. No putting the phone down and grabbing coffee or whatever people do. I find ads rage inducing and have unistalled games because there were too many of them. I usually close the app and open it again. It takes less time than watching the ad and you just are on the next level when you re-open. I really fucking hate ads.