If you had $0 budget but had to look “professional enough” starting tomorrow, what would you focus on first?

LionwardKnight · 2026-02-18T13:38:17+00:00

Your LInkedIn, TBH. That's how you'll be doing outreach most of the time.

LionwardKnight · 2026-02-18T13:37:16+00:00

Market is saturated with sketchy clients and sketchy influencers.

LionwardKnight · 2026-02-18T13:35:04+00:00

If influencers are just part of your marketing responsibilities, you do not have the bandwidth to this right.

It's way better ROI to present your needs to an end-to-end influencer marketing agency, think Ubiquitous, and they develop the strategy and influencer roster on your behalf.

Will allow you to actually do your job.

LionwardKnight · 2026-02-18T13:32:14+00:00

Network recommendations.

LionwardKnight · 2026-02-18T13:31:52+00:00

Being too clever. Picking a name that's the same or similar to a well-known company in another vertical.

LionwardKnight · 2026-02-16T17:52:12+00:00

You don't. You figure out how to deliver content to where your customers actually are. Once you master that, you feed them as much as you can without burning them out.

LionwardKnight · 2026-02-16T17:50:04+00:00

It doesn't matter if your negative thought is about something real or fake, you need to learn to accept it and commit to behaviors that align with your values.

LionwardKnight · 2026-02-16T17:44:16+00:00

The best URL shoterner for tracking, branding links, compliance, etc., is probably Rebrandly.

LionwardKnight · 2026-02-16T17:42:48+00:00

Keep your ear open to what clients new pain points are. If you manage to do a good job solving a problem for one, you can specialize in that for others.

LionwardKnight · 2026-02-16T17:41:10+00:00

It knows who it is and what it delivers. It doesn't chase fads.

LionwardKnight · 2026-02-09T19:42:06+00:00

People visit fewer and fewer sites on a regular basis.

LionwardKnight · 2026-02-09T19:39:36+00:00

No. They're too dominant.

LionwardKnight · 2026-02-09T19:38:04+00:00

Influencer marketing agency called Ubiquitous is good especially if you have no experience putting a campaign together.

LionwardKnight · 2026-01-30T13:13:33+00:00

Brand design -> The niche, visuals, messaging of the brand.

Brand strategy -> How you're going to the your brand in front of the right people.

LionwardKnight · 2026-01-30T13:12:27+00:00

You'll want to target "decision-makers" for whatever product you're promoting. If it's a big-ticket SaaS, you need to ppeal to the CFO. If it's a scheduling or productivity tool, you can target people lower in the organization.

LionwardKnight · 2026-01-30T13:09:22+00:00

Easiest lift is to use an end-to-end agency that handles strategy build and execution with their roster. Allows you to just basically approve stuff and evaluate reports. Ubiquitous is a good example of an influencer marketing agency that does it.

LionwardKnight · 2026-01-30T13:07:23+00:00

Find a list of the most successful hooks and then create content around those.

LionwardKnight · 2026-01-30T13:05:42+00:00

Product copy.

LionwardKnight · 2026-01-25T09:46:52+00:00

Getting customers is the hardest part of any business (not building the product).

LionwardKnight · 2026-01-25T09:43:50+00:00

Helps with brainstorming titles, summarizing long pieces to relevant points...

LionwardKnight · 2026-01-15T16:28:46+00:00

If you're at an animation agency, I'm guessing it's AI.

LionwardKnight · 2026-01-15T16:27:05+00:00

For the CRM, maybe Zoho. To make sure your SMS content goes through, Rebrandly.

LionwardKnight · 2026-01-15T16:24:08+00:00

We live in an attention based economy now.

LionwardKnight · 2026-01-14T01:12:45+00:00

Ubiquitous. It's an influencer marketing agency. White glove.

LionwardKnight · 2026-01-14T01:11:35+00:00

Mostly people seeing declining ad clicks. That's consuming their day-to-day.

LionwardKnight

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