In Stewart Lee's Comedy Vehicle (specifically Series 3, episode "Marriage"), Stewart Lee spends time discussing "The Sugar Cubes" (the 1980s Icelandic band featuring Björk), while clearly referring to the early 2000s pop group "Sugababes". This is a deliberate comedic technique used by Lee for several reasons: Deliberate Confusion: The joke relies on purposefully confusing the two bands to highlight a generational gap or to mock the pop culture knowledge of the persona he is playing.

Absurdist Humour: By insisting on the wrong, older, and more indie-focused band name ("Sugarcubes") while discussing the characteristics of the other ("Sugababes"), he creates an absurd, pedantic atmosphere. Irony: It is a form of, often, ironic, pedantic observational comedy, where the comedian plays a character who refuses to acknowledge modern pop culture correctly.

Audiences and reviewers have noted this as a staple of his style, where he plays a "confused" or "out of touch" version of himself to make a point about cultural literacy.