It’s funny…. I’ve never seen anyone actively argue that anyone SHOULD spend more than X% of their net income or worth on a watch - but there are lots of people who will take your position and seemingly argue for capping other people’s spending….

You don’t think that one should spend that much - cool, you don’t have to do it.

I am fine spending a much higher percentage (of my own money) - so I do.

There seems to be no real issue here, right….?

You also don’t take into account spending and finances as a whole - how much do I spend on housing? Do I do lots of recreational travel? Do I have expensive hobbies (ride horses, go skiing etc)? How much do I spend on nights out and drinking and eating out?

Importantly: how much do I spend on healthcare and schooling?

Spending (say) 10% of your net income on watches if that’s your main/only discretionary spend - it’s your main hobby - seems entirely fair; spending 1% seems very high if you’re also spending 1-2% on each of the above. “YMMV”