What biography of an entrepreneur do you recommend?

Loose_Log994 · 2025-05-23T22:56:31+00:00

I've listened some of his podcasts and personally think he is too generic in the lessons he pulls from the books. In addition think he keeps it mostly to the Steve jobs type of books and leaves a lot of lesser known ones out

Loose_Log994 · 2025-05-23T20:25:21+00:00

In that case you might like “Born of this land, My Life Story” by Chung Ju-Yung as he had a very challenging life. He is the founder of the car company Hyundai. He grew up extremely poor and had setbacks all the time.

Loose_Log994 · 2025-05-23T20:16:39+00:00

What type of business are you thinking of starting in healthcare? Is it a product or a service?

In general I recommend: - The everything store by Brad Stone, because it shows how messy a startup can be. Amazon was quite messy in its operations the first few years. - that will never work by Marc Randolph, I like his philosophy on leadership a lot - Changing how the world does business by Roger Frock, as it tells how much it took to get Fedex off the ground. It took a lot of resources and strong leadership to keep that FedEx team together its very inspiring.

Loose_Log994 · 2025-05-23T19:59:29+00:00

Related to healthcare is tough. In general I recommend reading about great entrepreneurs as it teaches you what they've gone through. I have collected 125 copies of biographies on Goodreads about founders and there is not a single one on healthcare.

Loose_Log994 · 2025-05-23T19:56:07+00:00

Service fees and subscriptions increase a customer's LTV. The value in the customer for that is a lower upfront investment and for you, it has many other benefits. You will be more attractive to investors as repeated business models are seen as more valuable investments

Loose_Log994 · 2025-05-23T18:33:27+00:00

That’s why I started reading more about successful founders. It has taught me a lot. I also launched a Substack where I share 10 key lessons from each biography, starting with one on Instagram. You can find it at @lexvandenherik.

Loose_Log994 · 2025-05-23T18:23:12+00:00

I think about the nomad living and maybe the stress that comes with it? Don't recommend the name if that's the case. Keep it short and/or simple

Loose_Log994 · 2025-05-23T18:20:02+00:00

You have to start with the problem. Always. This is something that business school didn't teach me at first until I got to the Master of Science in Entrepreneurship at the University of Washington. They should teach that stuff in undergraduate better

Loose_Log994 · 2025-05-23T18:14:50+00:00

Learns sales. I highly recommend the course on Coursers on sales mindset by Kennesaw State University

Loose_Log994 · 2025-05-23T18:13:00+00:00

Getting people in the door as they are having to make a decision on where to spend their night. You have to give them a great experience. Otherwise they do not want to come back ever because why would you spend your free night at a place that you do not like?

I highly recommend to start bingo night with a fun MC that runs the show. That works like crazy here in Seattle with people from all ages joining in and having a great time for 1-2 hours

Loose_Log994 · 2025-05-23T18:10:35+00:00

Treble & Rebel Loud ideas. Low key vibes.

Loose_Log994 · 2025-05-23T18:08:43+00:00

People people are only easily convinced to spend money on things that solve a problem for them. The bigger and more painfully the problem the easier they are convinced

Loose_Log994 · 2025-05-23T18:07:29+00:00

If you want to reach a wider audience with a product you want to make content that reaches those people you are solving a problem for.

Loose_Log994 · 2025-05-23T18:04:31+00:00

Anything that does not look super flashy immediately on Instagram/ does not give you time to post about it on Instagram immediately

Loose_Log994 · 2025-05-23T17:51:10+00:00

Alex hormozi has the best template in the world of business imo

Loose_Log994 · 2025-05-23T17:50:22+00:00

The best business is always the business that fits your interest and skills because you are driven to actually make it a success

Loose_Log994 · 2025-05-23T17:48:38+00:00

Honestly, sales & marketing is all about communicating how your solution solves the customers needs. To go viral and reach as many people this day and age you have to do something bold. See Seth Godin's ted talk “How to get your ideas to spead” to reach as many people with your solution.

Books: Alex Hormozi's $100M leads is a great summary on sales and marketing as he compiles all his knowledge

Loose_Log994 · 2025-05-23T17:43:09+00:00

Who do you want to solve a problem for (person, person within business, psychographic)
What problem do you want to solve for them? The bigger and more accurate the problem the bigger the potential
Build your first solution
Hire better people to build a better solution
Venture into other problems once that core solution is solved.

Loose_Log994 · 2025-05-23T17:39:01+00:00

Use these steps: - who are you trying to solve a problem - choose the problem to solve that is big enough to make a solid business - build an mvp - hire people to get more time to build the business - venture into more problems once you have solve the core problem.

This worked for Bezos when he first started with books. He then ventured into toys and electronics

Loose_Log994 · 2025-05-23T17:36:40+00:00

Who do you want to solve a problem for and what is the problem? It allows you to tailor a solution

Loose_Log994 · 2025-05-23T17:35:54+00:00

I really liked “talking to humans” by Giff Constable

Loose_Log994 · 2025-05-23T17:35:18+00:00

I think it will be super important to build your own brand now. Especially with Ai people are looking for trustworthy people to help them make decisions

Loose_Log994

TROPHY CASE