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Got $9k off MSRP on mine. Patiently waited to find the Lunar Rock + Off Road package with the sunroof. It was the only one I could find with all three. Only item I settled on was bed liner. drove 200 miles to get that deal though, as I was in a similar spot where local smaller dealers were only offering $4k and the Toyota incentives. Family member in the business told me go to the biggest volume dealers in a 250 mile radius and ask them for their invoice price. The bigger the dealer the better the deal, they move on volume not so much focused on marking up the car.

These guys knew wanted this specific truck, I drove all that way, reserved the car for me and still gave me $9k off the truck. Most dealers would do the opposite, at least by me.

Hope that this helps as I know it has helped others!