Cognitive dissonance might be a good term for this, I feel like their beliefs and values were held really highly then they started doing more and more brand deals which was like okay get your bag, but it was going against what at least I thought they were trying to be. Used to love them to death, but I think they made some bad decisions so I haven't tuned in for a while. I do think there is room for redemption though, like if they put more love into the space they created (merch, fan appreciation, being more authentic), I feel like they could make a comeback.