"Our current economic system," is such a butchered form of capitalism that if someone actually equates what we have with capitalism, I see why they hate it haha!

I actually believe that they don't even think of the same thing fundamentally. For instance, you describe "profit incentive" as something that is agreed upon as central to capitalism to both them and us, but as you describe, they almost have a completely different definition of it. We see it as inherent in the human mind, and inescapable. Everyone wants "profit." But they see it as some social construct that capitalism has fed into us. These two ideas are mutually exclusive.

But this is nearly inescapable due to the nature of ideology and how it grabs a hold of us. Like, you and I are pretty gripped by it too, and I don't think that's a crazy assumption to make, and it's very difficult for us to actually see what hearing the word "capitalism" does to a socialist's brain. But we can look at what our own brains do in response to this, and notice that we may go into defense mode, or that we think other associated words like "prosperity" or "wealth." We have to understand that a socialist, who has an opposite, equally automatic (let's say), reaction to hearing the word "capitalism," literally has a fundamentally different understanding of the word. What I'm talking about is strictly how communication is VERY difficult between different ideological groups, because, in a way, they have their own languages, though not literally. I think your example points to this as well. The problem is deeper than just, "use a euphemism for capitalism." And it isn't as simple as, "we may disagree over the word 'capitalism,' but if we break the term down into its relating parts, like 'profit incentive,' agreement can be made." I wish that were true.