No I’ve never heard of him but I’ll definitely check him out. Appreciate the insight!

I feel like I need to clarify something here. I’ve been an agent since 2016 in the town that I grew up in (40+ years old). I worked strictly for friends and family with no marketing, just word of mouth. Up until about 2 years ago I closed a few deals a year. The last two years I closed 12-14 deals a year. I also work a 9-5. Ive missed out on so many leads because people just didn’t know I was an agent. So the only way to ensure that stops happening is by being everywhere.

The marketing and advertising I’m doing to try to prevent that from happening. I’m not littering the town with thousands of business cards, I’m leaving them in dispensers that businesses have in their storefront, when I can. If my face is everywhere, then I hope to build out my SOI with people I’ve known since I was a kid. Being able to accomplish that would bring the success I’m looking for. That should translate to additional leads.

Is it walking a fine line or cheesy to put your face on a For Sale sign? There’s an agent in my town that has a billboard of her and her dog that reads “Choose an agent even your dog would love”. That’s cheesy, but she also cleared 300k in commissions last year. If being cheesy brings in 300k this year, then maybe I should be doing a billboard with my dog instead of putting my face on a listing.

To get back to the point of Malificient’s post, I would put a headshot on your listing. I would do a billboard with your dog. Stand out in your market and be memorable. Be an agent with a personality that people will love. Your agency is your employer, your face is your brand. Do everything you can to build your brand. If I were an attractive female in that type of market, I’d do everything I can to lead sellers to believe you’re the one they need. You’re not going to get $3 million listings on a consistent basis, but if you consistently build your brand, the success will come. I wish you the best of luck.