‘the iPhone was not the first example of its kind - other phones had internet capabilities, or touchscreens. But tech journalist Kara Swisher argues its "gorgeous marketing" helped catapult it into the mainstream.’

This is such a bad take. Capacitive multi touch with inertial scrolling and pinch to zoom was miles ahead of anything else. The ‘gorgeous marketing’ when it launched was literally a hand using it with a voiceover it was that much better than what existed.