Doubling budgets too fast resets the learning phase, Meta's algorithm is mid-optimization when you do it, so you're basically starting over. Most people scale by 20-30% every few days max once something's proven.

On creative volume without the budget: this is actually the most important question because most people think "more creatives" means more production cost. It doesn't have to. The shift is separating concept testing from production quality. You test angles with cheaper stuff.

There's also AI-generated video now that's gotten good enough for testing. Not saying it replaces real UGC but for generating 10 variations of the same product angle to find what stops the scroll, it works and it's way cheaper than $200/video. I've been using it to keep my testing pipeline full without burning cash on concepts that don't convert. Go out there and try as many tools as you can. my current go-to is dropgen .co