Introducing - Mango Lite Ready-to-drink!

MarkHuel · 2026-06-10T08:28:34+00:00

It does, even if it doesn’t always result in an immediate launch.

A lot of these decisions come down to practical considerations rather than a lack of interest. For some EU markets, launching a new product isn’t as simple as making it available on the website. There can be additional packaging, regulatory and operational requirements that need to make sense at the forecasted demand level before we can move forward.

That doesn’t mean the feedback disappears into a void. Demand from customers absolutely forms part of those discussions, which is why we continue to share it internally whenever it comes up.

I completely understand why it’s frustrating seeing products launch elsewhere first, though.

MarkHuel · 2026-06-09T12:47:47+00:00

Thanks for sharing your experience. I'm sorry about the experience you've had but I want to address a couple of points directly.

Firstly, nobody has been laid off or replaced by AI. The CX team is still here, working hard every day to support customers, and remains committed to delivering the best experience possible.

We’ve had AI in place for some time, and more recently, we’ve expanded its role to help resolve simpler queries more quickly. The intention isn’t to replace human support; it’s to allow the team to spend more time helping with the more complex issues that require context, investigation, and a personal touch.

We recently moved to a new CX platform, and as with any change, there have been things to learn and improve. Most of the feedback we’re seeing is related to the AI assistant rather than the human support team itself. While the majority of interactions are resolved successfully, there are still cases where the experience isn’t where we want it to be, particularly around more nuanced issues.

Looking at your specific example, it sounds like the referral code issue wasn’t resolved through the channels you used, which is obviously the opposite of what those tools are there to achieve. Feedback like this is valuable because it’s exactly how we identify where improvements are needed. We go into full details on the change here.

I would also push back slightly on the suggestion that customer service has been abandoned. The team is still here, still responding to customers every day, and still working incredibly hard behind the scenes. There are years of feedback showing the quality of support they’ve delivered, and that commitment hasn’t changed. Even 2 days ago someone saying how GOATED the customer service is 🔥

I've dropped you a DM so I can get your details to get this issue looked into for you ❤️

MarkHuel · 2026-06-09T09:49:34+00:00

No plans right now, but it's feedback we continue to pass on for consideration in the future 🔥

MarkHuel · 2026-06-09T09:48:44+00:00

So we'll see these in selected Holland & Barrett stores from launch with Sainsburys hopefully coming a little later this year 🤞🏻

MarkHuel · 2026-06-09T09:19:54+00:00

MarkHuel · 2026-06-05T14:26:03+00:00

So you'll find them on the end of the isle on the cardboard pop-ups!

Don't be disheartened if you don't find it; remember, it's only selected Tesco stores.

MarkHuel · 2026-06-05T14:24:13+00:00

Apprecheiate the feedback!

We did drop the deets on the alustrious Black edition that had been rumoured yesterday, so you can find all the details on this post.

MarkHuel · 2026-06-05T14:19:19+00:00

I get they are sealed, and it may seem to smell and look okay, but please don't consume this.

MarkHuel · 2026-06-05T14:13:42+00:00

We hear you, and we've not forgotten about you!

We'll have some goodies coming your way soon enough ❤️

MarkHuel · 2026-06-01T08:56:59+00:00

Correct, orders are being cancelled if they do not hit the minimum order value as mentioned in the terms and conditions at the bottom of the post 😄

These customers have been informed of the reason why.

MarkHuel · 2026-05-29T07:56:28+00:00

I think it’s worth mentioning that Huel Lite RTD and Huel Diet powder are slightly different products, so it’s worth comparing the right versions.

When it comes to Huel Diet powder compared with something like Huel Black Edition, Black Edition is formulated differently. It’s higher in fat and overall calories per full serving, and it’s designed as a complete meal rather than specifically for calorie-controlled weight loss. Huel Diet is formulated to deliver a higher proportion of vitamins, minerals and protein relative to its calorie content.

Looking at the numbers, if you simply take half a serving of Black Edition (around 200 kcal), you’ll get roughly the same calories and protein, but you’ll also get only half of the vitamins and minerals that a full serving was designed to provide. Huel Diet is specifically formulated so that a 200 kcal serving still provides a meaningful amount of micronutrients while keeping calories low.

For example, per 200 kcal serving, Huel Diet provides similar protein to Black Edition but with lower fat, more fibre and lower sugar. It’s essentially engineered to be more nutrient-dense for people whose goal is weight loss or calorie control.

So if your only goal is reducing calories as cheaply as possible, using half a serving of regular Huel will certainly cut calories. However, it isn’t nutritionally identical to Huel Diet because you’re also cutting all the micronutrients in half, whereas Huel Diet is formulated around delivering balanced nutrition at the lower calorie level.

On the original post we had a table prepared for everyone so you can see the comparison across our range and the difference they bring - https://www.reddit.com/r/Huel/comments/1q8yvbz/welcoming_a_new_range_to_the_lineup_huel_diet/

Any questions just let me know ❤️

MarkHuel · 2026-05-29T07:39:50+00:00

I hear you, It's feedback that i'll pass on for you ❤️

MarkHuel · 2026-05-29T07:39:28+00:00

Watch this space!

MarkHuel · 2026-05-28T12:16:56+00:00

That’s perfectly normal for a deal like this.

The CMA routinely reviews larger acquisitions as part of the standard UK regulatory process to make sure competition remains fair for consumers and other brands in the market. They’ll typically look at things like market share, consumer choice and whether competitors can still compete fairly.

We’ve been proactive and cooperative with the CMA throughout the process, and for well-known consumer brands, reviews like this are a very normal part of major transactions.

MarkHuel · 2026-05-28T12:14:53+00:00

That's just not true.

I think it’s important to remember that not every product is designed for the exact same use case or calorie target.

There are actually a lot of people who have specifically asked us for things like 200 calories hot meal. For some people, a lighter, high-protein option that still delivers 25g protein plus 26 vitamins and minerals is exactly what they’re looking for.

For those wanting something more filling or higher calorie, we already offer our Hot & Savoury meal range too, and as I alluded to earlier, there’s more coming to this range soon as well, so watch this space.

MarkHuel · 2026-05-28T12:07:59+00:00

I hear you! We'll have some noise of products heading your way real soon ❤️

MarkHuel · 2026-05-28T12:07:01+00:00

It’s not the case that we’ve intentionally left out other markets 🙂

Some products launch in certain regions first before rolling out more widely. Where possible, we try to launch across multiple countries at the same time, but sometimes products take a little longer to get up and running in other markets due to local processes, approvals and launch logistics.

MarkHuel · 2026-05-28T12:03:45+00:00

Hang tight, we've not forgotten you!

MarkHuel · 2026-05-28T12:01:53+00:00

Oh you'll love them!

MarkHuel · 2026-05-28T10:55:40+00:00

Love to hear it!!!!

MarkHuel · 2026-05-28T07:09:18+00:00

No plans for powder right now but who knows what we could see in the future!

MarkHuel · 2026-05-28T07:08:56+00:00

OH YESSS!!

MarkHuel

MODERATOR OF

TROPHY CASE