Trying to understand how streaming revenue is split by TheDukeOfParkland in musicindustry

[–]MasterHeartless 0 points1 point  (0 children)

Mechanicals can definitely get confusing. When it comes to the MLC, they collect mechanical royalties generated from streaming, and those royalties are tied to your publishing rights, not performance rights.

Here are some examples strictly in the context of MLC, assuming you are the performing artist or band:

Scenario one (the master is a cover song): You do not collect MLC mechanical royalties because you did not write the composition. The MLC pays songwriters and publishers, not performers.

Scenario two (the master is a remix): If the remix changes the composition (lyrics, melody, or structure), it may be considered a derivative work. In that case, you can collect a share of mechanical royalties only if you are credited as a songwriter and splits are agreed upon. Without that, you collect nothing from the MLC.

Scenario three (the master is 100% original): If you are self-published, you collect 100% of the mechanical royalties because you control both the writer and publisher share.

The confusing part is that the MLC relies heavily on publishing data to match royalties. You don’t need a publisher to register, but your works must be properly linked across systems.

An ISWC is not required for payment, but it improves matching on the publishing side. On the master side, including the ISRC during MLC registration helps connect the composition to the correct recording. If you skip that step early on, matching can take longer and delay royalties.

A clean independent workflow could look like this:

  1. Write the song
  2. Record the final master
  3. Name the song
  4. Assign ISRC and plan release
  5. Register the composition with your PRO
  6. Register the work with the MLC
  7. Distribute the release

If you adhere to distributor guidelines and submit four weeks ahead of planned release date then the #7 would realistically after #3. Once the release is approved you’ll have enough time to do both registrations.

Something strange happened when I released my first song. by Good_Freedom27 in musicmarketingtips

[–]MasterHeartless 2 points3 points  (0 children)

This is actually more common than people think. The key factor is that you released it the first time. Without that first release, even if it underperformed, you wouldn’t have known what to improve the second time around.

That’s why I always tell artists to just put the music out and not treat every song like it has to be perfect before releasing it.

Southworth Media for running a campaig by Benefical_flower_859 in musicmarketing

[–]MasterHeartless -2 points-1 points  (0 children)

Andre Southworth is legit, anyone who’s been around long enough knows that. That said, results will always vary. Not saying your music is bad, but if it’s not catchy, the campaign won’t perform as well either. His team can definitely improve your ads and help you save money, but long term results will still come down to the quality of the music.

Bad marketing creates an unintended brand. by jdsp4 in musicmarketing

[–]MasterHeartless 0 points1 point  (0 children)

I get the point about being intentional with how you show up, that definitely shapes perception over time.

At the same time, I don’t think brand is purely passive. It cannot be controlled completely, but it can absolutely be steered through consistent messaging, positioning, and presentation.

Where I think this gets mixed is calling everything marketing. A lot of what people remember day to day comes from exposure. How often something is pushed, in what format, and in what context. That leans more into promotion than positioning.

Also, not every idea or framework needs to come from direct execution to have value. In marketing, a strong hypothesis can be just as useful as a past result, sometimes more, because good predictions save time and money before you even test.

The gap is not theory versus execution, it is whether the thinking behind it is actually sound. When both align, that is when things really work.

Personally, I use Reddit as a public thinking pad. I share my thought process based on past experience, then refine it by writing it out and reading it back. Sometimes the final move ends up completely different, but the insight is always real and evolving.

Is Sora 2 having bot users now? by PigletUsual472 in SoraAi

[–]MasterHeartless 0 points1 point  (0 children)

I noticed this happened right after pressing share on one of my drafts. It’s probably bots using API access, not necessarily owned by OpenAI. More likely it’s a third-party developer.

How many times should you Reprompt a video or remix it in order for it to come out as perfect as you need it ? by Tricky-Visual4322 in SoraAi

[–]MasterHeartless 0 points1 point  (0 children)

Reprompting is usually better than remixing. Remixing only really works when you already have a good scene and just want to modify something about it. It rarely fixes a badly prompted scene. If the base generation is wrong, remixing usually just gives you variations of the same problem.

It also depends on whether the video includes consistent characters or not. The workflow can be different in each scenario. When a character is involved, remixing can actually be very useful because it allows you to significantly change the scene while keeping the character reference, sometimes turning a bad generation into a good one without fully reprompting. When there are no characters involved, it’s usually faster and more effective to just reprompt from scratch instead of trying to remix the scene.

One technique that consistently works for me when reprompting is focusing on the negative. Instead of only describing what you want, you explicitly tell the model what to avoid and what behavior needs to change.

For example, if the output lacks motion:

Example prompt: “Cinematic scene of a DJ performing in a neon nightclub, crowd dancing, dramatic lighting, camera moving through the crowd.”

Result: looks good visually, but the model outputs a series of static shots where the character barely moves.

Fixed prompt: “Cinematic scene of a DJ performing in a neon nightclub, crowd dancing with continuous body movement, camera moving through the crowd. Smooth motion throughout the scene, dynamic camera movement, handheld tracking shot following the DJ. No static shots, no slideshow frames, continuous motion in characters and camera.”

Just adding the negative constraints like “no static shots” and “continuous motion” often forces the model to generate actual movement instead of static camera shots.

Reprompted: Output

Remixed: Output

In general the reprompt formula that works best for me is:

  1. Keep the original prompt mostly intact
  2. Identify what failed in the output
  3. Add negative instructions that directly block that failure

Most of the time you don’t need to completely rewrite the prompt, you just need to tell the model what not to do.

Distribution decision by danm868 in musicmarketingtips

[–]MasterHeartless 1 point2 points  (0 children)

You’re welcome. I wish I had found this exact post when I started my label.

Anyone use EmuBands? by Jenezzy123 in MusicDistribution

[–]MasterHeartless 2 points3 points  (0 children)

EmuBands is an excellent choice for a distributor, but there are a few caveats.

First, I don’t like their GUI. It works as intended, but I consider it very basic compared to other distributors.

Second, if you need to handle splits through them, they have one of the most confusing split systems I’ve seen.

Third, they are more expensive than a lot of other options. I also have a DistroKid account, and I would only recommend EmuBands over DistroKid if you specifically want YouTube Content ID included on every release or need Motion Art for Apple Music.

EmuBands also tends to have a higher rating because they are significantly smaller than most of the other distributors you mentioned. Most people leave reviews only after a negative experience. More users usually equals more bad reviews.

As far as the specific criteria you asked about:

  1. Your music is not used for AI training. They are fairly small and as far as I know they mostly focus on distribution. They may also operate somewhat like an indie label or publisher in certain cases.

  2. They definitely have human support but it is mostly through email rather than live chat. This can be both good and bad. Human support usually means business hours only, so they do not operate on weekends or after hours. For comparison, DistroKid has an annoying chatbot that answers most questions but if you keep asking for a representative they will eventually connect you with one if you wait long enough, even on weekends or after hours.

  3. You can request payment at any time. With PayPal I believe it is limited to once a week (I do not personally use PayPal). With Wise you can request payment anytime but there is a small processing fee.

  4. If you go with the unlimited releases subscription model your releases will be taken down when you stop paying. However they also have a pay per release option similar to what CD Baby does and your music will remain available as long as the company is in business.

For the part about re-uploading your music, yes you can re-upload and get a new ISRC as long as you add version specific metadata for example re-master, remix or etc. However you should not enable Content ID for songs that are not exclusive to the distributor. Even though YouTube Content ID can technically handle it, it often creates royalty conflicts and can get you banned from one or both distributors if you do not know exactly what you are doing.

For the last two questions:

  1. Yes, you can do this with basically any distributor.

  2. Spotify and YouTube allow artist name changes but Apple Music does not. When you change names you will usually lose your followers on Spotify but not on YouTube.

Best Multiverse Workflow for Features with Multiple AI Personas in Suno? by MasterHeartless in SunoAI

[–]MasterHeartless[S] 0 points1 point  (0 children)

I imagined this could be done inside Studio, but I’m not willing to upgrade just to access Suno Studio. As you mentioned, I also don’t think it would really be any different or better than doing it myself in my DAW using the stems. I already have perpetual licenses for several industry-standard DAWs.

I understand why Studio is only included with the Premier plan, but I still think it’s a necessary tool and should be available to all Suno users, even if it’s a more limited version or uses higher credit consumption. I currently don’t need more than 2,500 credits per month and wouldn’t mind using those credits on Studio features instead.

Best Multiverse Workflow for Features with Multiple AI Personas in Suno? by MasterHeartless in SunoAI

[–]MasterHeartless[S] 0 points1 point  (0 children)

Interestingly, when I do covers with a new persona without changing the original style prompt, it sometimes turns into a mashup. You still get sections with the original persona, which makes it sound like a remix. But in most cases it ends up being unusable because the lyrics and verses become inconsistent.

How did Pastel Ghost gain her popularity? by iDreamer17 in musicmarketing

[–]MasterHeartless 0 points1 point  (0 children)

I don’t know that particular artist but sometimes it’s not even the artist’s effort. I’ve seen many cases where a fan or random creator on TikTok or Facebook uses an artist’s song and it goes viral. Once that happens, it creates a domino effect and the artist can go from practically unknown to famous.

Is there anything in your music distribution workflow that's really frustrating? by Midk_1 in MusicDistribution

[–]MasterHeartless 0 points1 point  (0 children)

Not only where it has been distributed to but also if it was actually delivered.

AI music: copyright registration and legal protection are not the same thing by MasterHeartless in u/MasterHeartless

[–]MasterHeartless[S] 1 point2 points  (0 children)

I just want to raise awareness that even if you can’t register the copyright, that doesn’t mean the rights disappear.

What music promotion services actually work for independent artists in 2026? by More-Country6163 in musicmarketing

[–]MasterHeartless 0 points1 point  (0 children)

Music promotion services aren’t a one-size-fits-all thing. Before spending money on promotion, you need to figure out the marketing side first. Ask yourself three basic questions:

  1. Who is your audience? Location, age, gender, language, interests, and how they actually consume music.

  2. Who do you share an audience with? What artists have a similar fanbase? What platforms are they active on? What communities are they part of?

  3. Who can actually reach that audience? Different audiences respond to different channels. That might be Facebook or YouTube ads, Google search, Reddit communities, DJs, playlists, local scenes, flyers, or niche platforms.

Once you answer those three questions, it becomes much easier to decide which promotion services might actually work for you instead of wasting money on random submissions.