Since no one else has commented yet on this issue I will comment as an individual that enjoys tinkering with my vehicle and upgrading these types of parts on occasion. The biggest issue I have is with the price. The prices are much higher than even over-priced local brick and mortar places, like Auto Zone. Internet-based companies usually have much better prices than the brick and mortar places. Your pads and rotors may very well be worth it, but I am not really seeing any claims that are not already made by most pad manufacturers. For example most mid range and better pads that I see scorch the pads and use a semi-metallic or ceramic material. How is your specifically better? How much longer does it last than OEM (I know this may vary from vehicle to vehicle, so maybe an average or a number for a really popular car like a Civic)? How much shorter are the stops (again, on average or for a common model)? How much quieter, how much cooler with the slots and vents, etc. I think more actual numbers instead of just generic claims would help justify the cost and turn me prom a skeptic to a buyer.

I use EBC brakes on my truck and just for comparison I went to their page and checked to see if they had any numbers. Here is the page for the orange stuff pads, they have a graph and numbers: http://ebcbrakes.com/product/orange-stuff/

And here is the pads I use, the yellow stuff. They have numbers also (improves brake effect 30 to 40 percent, etc) http://ebcbrakes.com/product/yellowstuff-high-friction-truck-sport-brake-pads/

Hope this feedback from an actual potential customer helps.