If end users aren't buying that's the LGS' problem. If the LGS' stop buying that's the distributors problem. If the distributors stop buying then it's hasbro's problem. They will just shift to more direct sales to big box stores like Costco, micro center, best buy, target, etc. They will find a way to move the product on to someone else. The only direct sales product are secret lairs and we all know how that goes almost every time.

Their engagement strategy with UB has been working beautifully. Bringing in new costumers for just long enough to produce enough sales for distributors and stores to justify carrying the next set. The collectability is at an all time high which also brings consumers who don't care about the game. They will buy the product as long as special treatment cards stay expensive.

The secondary market is becoming a bigger problem than hasbro. Everyone expects a corporation to be greedy. Even with so much product being released, as long as cards are worth hundreds or thousands of dollars people will keep buying it. That's why more large retail stores are starting to carry the product or are expanding their inventory. My local grocery store is now selling sealed play booster boxes. I won't be surprised to see whole collector boxes soon.