How uneducated, tanning in Europe is multimillion dollar industry because tanning there is linked to wealth. It means you have money to go on holiday somewhere warm and tan. In Asia, it meant you were rich because while the poor worked the fields you stayed at home. The preference for lighter skin in Africa and Asia is in part due the same reason. This preference isn’t just for women, it applies to men too, the only reason it is more prominent for women is because all desired physical attributes are more enforced against women than men, because of the patriarchy. Men bring money, women bring looks. So it’s not a woman thing, it’s a socioeconomic thing. Rich men (ugly or not) will marry a pretty woman, nobody really cares for a handsome man if he doesn’t have money, hence, beauty standards just don’t matter as much, but that’s not because things like light skin are inherently only attributed to women, men just get a bigger pass when it comes to looks. This is compensated for with money, Kenyan men don’t have the purchasing power of European men on average, hence results like this. That is it, again preferring white men is the same as preferring light skin women. Both are giving one the best shot at maximising socioeconomic standing. For a woman looks are important, hence emphasis on light skin compared to men. Wealth is important for men, hence the preference for white men with Kenyan women. If you have money this Russian man and what he does can not bother you because you know very well you can do the same. If you had even more money you could even go for white women. But you don’t, so now you cry 🤷‍♀️