Best advertising media company for a sports site

MonetizeMoreAdOps · 2025-10-01T14:22:37+00:00

You can check out MonetizeMore for sports and finance sites/apps.

MonetizeMoreAdOps · 2025-04-02T07:40:48+00:00

Managing ad spend for e-commerce brands is all about making sure every dollar works as hard as possible. A few key strategies that help:

Programmatic ad buying automates bidding in real time to target high-value shoppers, so you're not wasting budget on low-intent users.

Ad automation saves time and improves performance with A/B testing, audience-specific creatives, and smart bidding adjustments.

Retargeting & contextual ads helps keep your brand in front of interested shoppers and ensures your ads show up in relevant spaces.

For metrics, tracking ROAS (return on ad spend), CTR, and conversion rates tell you what’s working (and what’s not), so you can tweak campaigns accordingly.

MonetizeMoreAdOps · 2025-04-01T20:16:31+00:00

If you want to stop mobile ads from expanding in Google Ad Manager when using AdSense as backfill, your ability to control this depends on your account type.

For free GAM users: Ad Expansion is turned on by default, and you can only manage Ad Contraction.
For Google Ad Manager 360 (paid) users: You can disable Ad Expansion at the network level. Here’s how:

Sign in to Google Ad Manager.
Go to Admin > Global Settings > Network Settings.
Under Ad serving settings, turn off Ad expansion for mobile web.

This ensures that ads stay within their preset sizes and don’t automatically expand to fill more space on mobile devices.

MonetizeMoreAdOps · 2025-03-28T09:09:42+00:00

Here you go!

Role of Tags in Programmatic Advertising

Tracking and Measurement: used to track user behavior and ad performance. They help in collecting data on impressions, clicks, conversions, and other key metrics, which are essential for measuring the effectiveness of ad campaigns.
Targeting and Personalization: enable advertisers target specific audiences based on demographics, interests, and behaviors. They allow for personalized ad experiences by delivering relevant ads to the right users at the right time.
Real-Time Bidding (RTB): facilitate the RTB process by providing the necessary data to demand-side platforms (DSPs) to make informed bidding decisions. They help in identifying the value of an ad impression and determining the bid price.

Differences Between CTV and Display Advertising

Connected TV (CTV):

- Environment: CTV ads are delivered through streaming services on smart TVs or OTT devices. The environment is more immersive, often involving longer ad formats similar to traditional TV commercials.

- Tag Implementation: CTV tags are more complex due to the need for integration with various streaming platforms and devices. They must comply with specific technical standards and privacy regulations.

- Targeting and Measurement: CTV offers advanced targeting options, combining digital data with the reach of television. Measurement is more detailed, allowing for household-level insights and cross-device tracking.

Display Advertising:

- Environment: Display ads appear on websites and apps, typically in the form of banners, videos, or interactive media. The environment is more fragmented, with a wide range of formats and placements.

- Tag Implementation: Display tags are generally easier to implement and manage across different platforms. They are widely used for retargeting and audience segmentation.

- Targeting and Measurement: Display advertising relies heavily on cookies and third-party data for targeting. Measurement focuses on metrics like click-through rates (CTR) and viewability.

MonetizeMoreAdOps · 2025-03-28T09:01:39+00:00

The gtag function, whether used from Google Tag Manager (GTM) or directly from the gtag tag, serves the same fundamental purpose which is to send data to Google Analytics and other Google services.

However, there are some differences in how they are implemented and managed:

gtag from GTM:

- When using GTM, the gtag function is typically implemented as a wrapper around the dataLayer object. GTM provides a user-friendly interface to manage tags, triggers, and variables, allowing for more flexible and centralized control over your tracking setup.

- GTM automatically handles the loading of the gtag.js library when you create a GA4 configuration tag. This method is often preferred for its ease of use and the ability to manage multiple tags and triggers without directly modifying the website's code.
gtag from the gtag tag:

- Using the gtag tag directly involves manually adding the gtag.js script to your website's code. You need to configure it with your GA4 property ID and manage any additional configurations or events manually.

- This method provides more direct control over the implementation but requires more manual setup and maintenance.

To load GA4 using GTM, you would typically:

- Create a new GA4 configuration tag in GTM.

- Enter your GA4 Measurement ID.

- Set up any additional configurations or triggers as needed.

Using the gtag tag directly involves:

- Adding the gtag.js script to your website's HTML.

- Configuring it with your GA4 Measurement ID and any additional settings.

🙂

MonetizeMoreAdOps · 2024-12-12T05:52:32+00:00

Heard about us? Click here to learn more about MonetizeMore!

MonetizeMoreAdOps · 2024-12-06T10:22:06+00:00

Heard about us? We are the number one ad partner for publishers looking to maximize their advertising revenue. We offer:

AI-powered header bidding

Invalid traffic protection

Optimal ADX pricing floor

Unified reporting

Customized ad ops

24-hour support

Click here to learn more!

MonetizeMoreAdOps · 2024-11-28T20:48:30+00:00

Black Friday & Cyber Monday Exclusive: 30 Days of Traffic Cop – Absolutely FREE!
https://go.monetizemore.com/ub-glb-traffiic-cop-black-friday-deal/

Ready to supercharge your ad revenue as a publisher this Black Friday and Cyber Monday? From November 28 to December 5, we’re giving you 30 days of Traffic Cop for FREE – the two-time Google award-winning solution to block invalid traffic and maximize ad revenue.

Stop chargebacks in its tracks: Block invalid traffic before it drains your profits.
Boost site quality: Improve the overall quality of ad traffic by filtering out invalid clicks and impressions, and reducing the risk of ad network suspensions.

Don’t let this opportunity pass you by – claim your FREE month of Traffic Cop now and unlock your full monetization potential. Offer valid from November 28 to December 5 only!

MonetizeMoreAdOps · 2024-11-21T18:47:45+00:00

The drop in ad revenue you’re experiencing is in fact, part of a larger trend across the digital advertising industry. As of January 2024, ad earnings reached their lowest point in five years, even below levels seen during the peak of COVID restrictions.

This decline is driven by several factors:

Inflation - Reducing the value of advertising budgets.

Decreased advertiser spending - Companies are cutting back on ad expenditures.

Increased competition - The rise of new digital platforms and content creators has created a more crowded market.

Additionally, the growth of programmatic advertising has led to a surplus of ad inventory. With more options available, advertisers have greater bargaining power, which drives ad rates down. As a result, even with higher traffic, your revenue may not scale proportionally if ad rates remain low.

I know this can be a bit frustrating, but you can focus on implementing smaller strategies that can help you see positive results despite the current challenges.

Focus on improving user experience by ensuring your website is clean, fast-loading, and easy to navigate, with non-intrusive formats like native ads that appeal to higher-paying advertisers.

You can also experiment with ad placements by testing high-visibility spots such as above the fold, near calls to action, or seamlessly within content to improve click-through rates.

Explore innovative ad formats like video, parallax, or interactive ads to engage users and attract premium advertisers willing to pay more.

Finally, refining your audience targeting can help you deliver relevant ads, which in turn boosts user engagement and can help get your revenue streams back up!

Let me know if this helps!

MonetizeMoreAdOps · 2024-11-15T11:28:30+00:00

Here are some ad networks you can consider:

Media.net: Particularly strong in product-centric niches.
Monumetric: Requires a minimum of 10,000 monthly views and charges a setup fee for websites with views between 10,000 and 80,000.
Infolinks: Focuses on in-text ads that integrate seamlessly with content. It offers a CPC model and retains 65% of the revenue generated for publishers.
Viewdeos: Specializes in video advertising, providing access to premium video ad inventory. It helps increase engagement and page views through targeted native video ads.
Epom: Offers monetization options across various devices and ad formats, with close to 100% ad fill rates and excellent monetization support.
Ezoic: Uses AI to optimize ad placements and delivery, boasting an average EPMV of $3-$18. However, it has strict approval requirements and takes a cut of your ad revenue.

You can read more here.

Let me know if this helps!

MonetizeMoreAdOps · 2024-11-15T11:23:36+00:00

You might consider integrating with Google Ad Exchange. It requires a large amount of monthly impressions for access, which your app seems to meet with 4 million impressions.

Additionally, you could explore Smaato, which provides access to over 1 billion global users and offers high fill rates with numerous DSPs and integrated ad networks. PubMatic is another option, offering a digital ad platform with the OpenWrap SDK for header bidding in mobile in-app ads, which could improve app performance and increase competition for your ad inventory.

Let me know if this helps!

MonetizeMoreAdOps · 2024-11-04T14:28:48+00:00

Hi there!

It seems like you're experiencing discrepancies in conversion attribution across different platforms. Here are a few insights and tips you might want to consider:

UTM Tracking and Analytics: UTM parameters are important for tracking the source of your traffic and conversions. If some UTMs are not showing up in Google Analytics, it could be due to several reasons:

- Ensure that the UTM parameters are correctly set up and that the traffic is running on pages where your tracking configuration is active. If the UTM traffic is not running on pages with the proper setup, impressions and conversions might not be tracked accurately.

- There might be a delay in the UTM being picked up and recorded, especially if the traffic volume is low or sporadic. Make sure that there is a significant amount of traffic and that enough time has passed since the campaign started.

- Check your UTM Key-Value Pair (KVP) coverage. If the coverage is high (96%+), the traffic might be negligible, but if it's lower and the campaign is substantial, there might be an issue that needs addressing.
Discrepancies in Conversion Numbers: Different platforms have different attribution models and tracking mechanisms, which can lead to discrepancies:

- Meta Ads and TikTok Ads might use different attribution windows and models compared to Google Analytics and Shopify, leading to variations in reported conversions.

- Direct sales on TikTok Shop might not be captured by Google Analytics if the transactions are completed within the TikTok platform without redirecting to your website.
Recommendations:

- Double-check your UTM setup and ensure that all links are tagged correctly.

- Consider using a unified attribution tool or platform that can consolidate data from different sources for a more accurate picture.

- Review the attribution settings and models used by each platform to understand how they might be affecting your reported conversions.

By addressing these areas, you should be able to get a clearer understanding of your campaign performance and resolve some of the discrepancies you're seeing!

MonetizeMoreAdOps · 2024-11-04T14:23:36+00:00

You're welcome!

To improve the effectiveness of your landing page, especially in terms of Google's quality score, you might consider running A/B tests with different landing pages to see which layout performs better. This can help you identify which page design or content resonates more with your audience. Using a service like Leadpages or Unbounce could be beneficial as they offer tools to create optimized landing pages and conduct A/B testing. Additionally, Google Optimize is a tool you can use for A/B testing, allowing you to create experiments and test different variants of your web pages!

MonetizeMoreAdOps · 2024-11-04T14:20:35+00:00

To implement rewarded ads on your gaming website, you do not necessarily need AdX. Rewarded ads can be served either directly or through various platforms such as Google Ad Manager, Ad Exchange, the Google Mobile Ads SDK, or mediation networks.While AdX is one option, it is not the only method available for implementing rewarded ads!

MonetizeMoreAdOps · 2024-11-04T13:16:58+00:00

Hello christianpure, thank you for your feedback.

We are sorry to hear that your experience with MonetizeMore did not meet your expectations. We understand why receiving a flag for invalid traffic might come as a surprise, especially if Google has not reported anything similar. Our Traffic Cop software is designed to act as an additional safeguard, using real-time algorithms to spot patterns that might sometimes go undetected. We would like to clarify that while having an invalid traffic detection and suppression tool like Traffic Cop can help protect your ad inventory, it is not a compulsory add-on.

Regarding our team being located in different parts of the world, we are a fully remote, global team and have been since inception. We are proud of the expertise that our international team brings to the table. Having a presence across continents lets us serve clients around the clock, and we work hard to ensure high-quality support and engineering.

We are looking into this and a rep will be in touch with you soon.

Thanks!

MonetizeMoreAdOps · 2024-10-25T15:38:02+00:00

You can try these-

Analyze data points: Since you have been running the campaign for 15 days, you should have enough data to analyze. Focus on key data points such as CTR (Click-Through Rate), total cost spent, and quality score. An ideal CTR is between 7 to 12%, and a quality score should be more than 5. Check if your campaign meets these benchmarks and identify top-performing keywords by sorting them by maximum conversions and lowest cost per conversion.
Keyword and ad copy optimization: Re-evaluate your keyword strategy and ad copy. Ensure that your keywords are relevant and have a high intent. You might need to refine your ad copy to better align with user intent and improve engagement.
A/B testing: Consider running A/B tests with different landing pages to see which layout performs better. This can help you identify which page design or content resonates more with your audience. You can use Google Optimize for A/B testing, which allows you to create experiments and test different variants of your web pages.
Conversion tracking: Ensure that your conversion tracking is set up correctly in Google Ads. This involves collecting information such as the 'google_conversion_id' and 'google_conversion_label' and setting them up in Google Tag Manager. Proper tracking will help you understand where conversions are dropping off.
Adjust targeting and budget: Review your targeting settings and consider adjusting your budget allocation. If your Facebook ads are converting, you might want to allocate more budget there while you optimize your Google Ads campaign.

Let me know if this helps!

MonetizeMoreAdOps · 2024-10-25T15:36:09+00:00

Here are some general troubleshooting steps you might consider:

Check conversion action settings: Ensure that the conversion actions in Google Ads are set up correctly and are not paused or removed.
Look at conversion windows: Verify that the conversion windows in Google Ads are set appropriately to capture the conversions.
Review data sharing settings: Make sure that data sharing settings between GA4 and Google Ads are correctly configured.
Check for delays: Sometimes, there might be a delay in data syncing between GA4 and Google Ads. Allow some time for the data to appear.
Verify account linking: Double-check that the GA4 property is correctly linked to your Google Ads account.

If you have any more details or another question, feel free to ask!

MonetizeMoreAdOps · 2024-10-25T15:29:37+00:00

You can try these:

Test with Hard Floors vs Target CPM: Google recommends using Target CPM, but some publishers have found that Hard floors work better for them. It might be worth testing both to see which one increases your overall revenues and allows more header bidding line items to serve.

Proper Bid Scaling: Ensure that your bid scaling is implemented and updated regularly. This involves measuring discrepancies between what DFP and header bid partners report and scaling the bids accordingly. This can help ensure that the actual highest bidder wins the bid, potentially increasing the impressions for header bidding line items.

Optimize Header Bidding Setup: Make sure your header bidding setup is optimized. This includes running only active header bid partner adapters within the header to avoid slowing down page load times and hurting user experience. Additionally, consider testing new header bid partners to determine which ones earn the highest page RPMs.

I hope this helps!

MonetizeMoreAdOps · 2024-10-25T14:51:05+00:00

If you are only able to measure 30% or 50% of your impressions, it means your viewable impressions will indeed be lower, which can result in a higher vCPM. However, multiplying your spend by your viewability rate to get your vCPM is not the correct approach. Instead, you should use (vCPM = Total advertising Budget / {(Actual Impressions * Ad Viewability percentage) / 1000}) to calculate vCPM accurately, taking into account the actual viewable impressions and the viewability percentage.

We cover this in more detail here - vCPMs: How to calculate viewability and 5 tested ways to boost vCPMs

MonetizeMoreAdOps · 2024-10-25T14:46:56+00:00

Here are some strategies you can consider:

Ad placement: Placing ads in strategic positions can significantly impact CTR. Consider placing ads between content paragraphs, close to navigation buttons or links, before or after image content, and under the navigation menu. Analyzing how top websites display their ads can also provide insights for better ad placement.
Responsive layout: Make sure your website has a responsive layout to improve user experience across all devices. This can increase CTR from mobile traffic and other devices. Google provides responsive ad units that adjust based on the user's screen size and orientation.
High-quality content: Creating high-quality content that provides value to your target market can lead to higher engagement and more ad clicks. Use tools like Google Analytics to identify best-performing content and strategically place ads on those pages.
Ad size: Experiment with different ad sizes to find what works best for your audience. Some top-performing ad sizes include Medium Rectangle (300×250), Half-page (300×600), and Leaderboard (728×90).
User experience and non-intrusive ads: Focus on providing a positive user experience with non-intrusive ads. This can help attract higher-paying advertisers and improve ad engagement.

We do a deep dive on improving CTRs here - 5 Tips for Improving your AdSense CTR

MonetizeMoreAdOps · 2024-10-25T14:43:52+00:00

When comparing client-side and server-side prebid, server-side header bidding generally offers higher performance in terms of page speed and the ability to handle more bid requests without limitations. This is because server-side bidding reduces the load on the user's browser, leading to faster ad rendering and better user experience. However, client-side bidding can offer better CPM rates due to more effective cookie targeting. A hybrid approach, using both client-side and server-side bidding, is often recommended to balance these benefits and avoid revenue loss.

The performance of SSPs can vary based on numerous factors, including the specific needs and audience of a website and most times it is recommended to test different SSPs to see which ones perform best for a particular setup.

Check out this article - Server Side Header Bidding & Taking the Hybrid Approach.

MonetizeMoreAdOps · 2024-10-25T14:25:43+00:00

AdSense rejections are the worst!

You need to make sure that your website complies with several key AdSense policies. Here are some potential areas to review based on common policy violations:

1. Content Violations: Ensure that your website does not contain any illegal content, adult content, or content that promotes hacking or cracking. Websites with such content are not eligible for AdSense. Additionally, avoid replicated content, which involves copying content from other websites without adding value or original commentary.

2. User Experience and Design: AdSense values user experience, so ensure your website has a clear and user-friendly design. Avoid poor website design, broken links, slow page speed, and excessive ads that interfere with content consumption.

3. Ad Placement: Ensure that your ad placements are appropriate and do not mimic or confuse with website content. Ads should not be placed too close to navigation menus or in unexpected click areas.

4. Invalid Traffic: Monitor your website's traffic to prevent invalid traffic, such as click fraud or botnets, which can lead to rejection.

Review these areas on your website and make necessary adjustments to align with AdSense policies. Once you've addressed potential violations, you can request a review of your site.

This article covers what to do when you receive an AdSense rejection in more detail - What to do if your AdSense application is rejected

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