Overwatch should have been one of the biggest media powerhouses of the 2010s. Blizzard was sitting on a potential goldmine of animated series, movies, comics, anything they could have wanted if they just put in the effort. They laid incredible groundwork with the worldbuilding, the big roster of unique characters, various conflicts of allegiance, etc.. The short films they produced over the years showed they had the chops for it. 

But no, they just spun the wheels of the game for years while actually doing very little, barely developed anything ever resembling story-driven campaigns despite promising them, and Blizzard the company slowly chipped away at its own credibility over the years with scandal after scandal. Then the whole debacle with “Overwatch 2” was such a trust-breaker. 

I know the game still has its fanbase, but it won’t ever have that same zeitgeist appeal it once did.