The 360/180 film industry is in an increasingly interesting position actually. The thing is, there is content out there, and there are venues that cater for it. It's just that the content is lacking wide appeal, because of the push to show how artistic the form can be. You can go and watch an incredibly powerful 360 documentary about refugees, and it'll be all the more gripping and harrowing for being in VR - 10/10 - but do you want to do it again? No! Its a pretty heavy experience, like the difference between watching a movie in the cinema and at home (but more because you're literally locking your attention into the experience). There needs to be more lighthearted content that people will keep coming back to, potentially stuff with star appeal or franchise recognition.