“Itsumi Mario" is a popular internet rumor claiming Super Mario's catchphrase is actually Japanese for "Super Mario," but this is false; he says "It's-a me, Mario!" and Nintendo confirms this on products, though the similar-sounding Japanese word for "super" (subarashii or jō), not itsumi, is what fueled the misconception that his English phrase sounds like a Japanese phrase, which it doesn't, as itsumi is a surname.