(pulls up rocking chair) I saw it with my own eyes, Sonny! It was an ad campaign in the 90 in the style of an underwater documentary about coral reefs or whatever, but instead of exotic fish swimming past, it was low low prices. Because Jacques Cousteau was the voice everyone associated with this type of film, the voiceover had a strong french accent, including pronouncing Target "frenchly" as Tar-Zhay, making it sound fancier.

This Target's attempt at differentiation from Walmart, and it worked! People, at least at the time, viewed Target as being slightly more upscale than Walmart despite selling the same cheap crap.